Launching British Wool Collection for Rest Assured

The Rest Assured team recognised there was a gap in the market for a range of affordable, traditional pocket spring mattresses offering the luxurious comfort of natural British wool.

It was from here that the new British Wool Collection was born. We focused on the core characteristics of the new product range, British wool; sourced from British farms and manufactured by British craftsmen in the heart of Lancashire and used this to this to shape the naming and strategic and visual direction for the new collection.

The new collection was applied to exhibition stands, product literature and in-store POS in independent retailers across the country.