Building the Palio brand by making it more top of mind
How do you raise awareness and attract a wider variety of tradespeople to install Palio's luxury vinyl flooring?
Use distinctive brand heuristics and build an emotional connection
Our campaign was designed to create preference for Palio by building mental availability for the brand. We do this by making a hero of Palio the horse; a memorable feature of the campaign that also directly represents the brand’s identity.
We linked Palio the horse with the tradesperson’s confidence by depicting a psychic relationship between them both, which is delivered with humour and charm. In doing so, we built an emotional connection between Palio and the audience, designed to enhance memorability and recall.
Learn more about how we create distinctive brand assets
The Results
+117%
Web Traffic
+140%
New Users
+60%
Direct Traffic
+40%