Giving the Jamie Oliver brand a “pucker” presence on the shelf

We re-designed the packaging to elevate the premium feel of the brand and created greater differentiation between products while giving the range some consistency. We developed the look and feel to evoke the Jamie Oliver brand values and to capture Jamie’s spirit, including a greater sense of energy. We also introduced a food-based colour palette and simplified type which crucially helped make the packaging more appealing and easier to shop.

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The vibrant brand design successfully gave the products an explosive presence on shelf, which really captured Jamie Oliver’s spirit and caught the consumer’s eye. The client team were delighted with the results.