The triggers for purchase have definitely been accelerated in 2020 - cluttered spaces, sore necks and a desire to separate work and home, have tipped customers into active buying mode.
Finally we explore whether people have the means (time, money and cognitive capacity) to complete the decision making process and identify the levers we need to push and pull at appropriate points in the journey.
From product design to branding and art directing shoots to creating an integrated campaign, we delivered the lot, all during the first lockdown. Efficiently, creatively and with a big smile on all our faces as this amazing brand took its first steps to become an even bigger player in the furniture market.