Communicating Buildbase's commitment to supporting local football clubs

To reinforce Buildbases commitment to the local community, they launched their FA Trophy and FA Vase football competitions sponsorship. They pledged £100,000 into a ‘Buildbase Club Renovation Programme’. To win that local clubs had to pitch their club to a panel of Buildbase and FA officials.

They asked us to devise a campaign that would get maximum engagement from local clubs to enter the competition. We also drove support for entries from local tradespeople who either play for their local team or support them.

We created a distinctive visual style that married football and building imagery, whilst retaining Buildbase’s iconic red and white colour scheme.