Using behavioural science to strengthen value perception
How do you convince vehicle retailers that paying a premium price represents a good investment for their business?
Leverage the behavioural biases that make the price increase easier to swallow.
We used our METRIC System tool to identify a number of behavioural levers, or nudges, we could use to optimise the copy and design.
The result was a transformed piece of comms, that presented critical information in a format that was easier to digest without compromising on its core objective.