Sharps Bedrooms
A beautifully organised brand
Brand Challenge
Sharps is the UK’s leading fitted furniture company. Despite expanding its offering to cover living and home office, and having unique solutions to offer more space than its competitors the company faced a distinctiveness challenge. As the market leader, Sharps found that the market kept following its lead.
Sharps needed a brand identity and proposition that could provide long-lasting distinctiveness.
Behavioural Insight
We found that consumers are motivated by a deeper emotional sense of peace and contentment in their lives, rather than simply storage solutions. As a result, we developed the brand idea ‘Beautifully Organised’. Combining aesthetics and practicality to create an emotional appeal to target customers’ deeper motivations.
Transformation
Introducing ‘The Contour’. A distinct shape to act as a symbol of ‘Beautifully Organised’. Celebrating the beauty of how Sharps can embrace the contours of any space. Making the most of every millimetre, transforming even the most awkwardly shaped rooms.
What our client said
“The Sharps Contour and supporting identity work symbolises our central advantage and The Behaviours Agency has delivered this benefit in a simple and elegant manner. Their way of working from insight to application across all our channels is seamless and demonstrates their understanding of our business, people and commercial aspirations.”
Tim Moore. Sharps Marketing Director
