Growing the Sharps business by making the brand more motivating
How do you make the audience in a fiercely competitive market prefer Sharps fitted wardrobes?
Leverage the comparison to make Sharps the most appealing choice
Our strategy for this integrated campaign was simple; create preference for Sharps by showing how its fitted furniture delivers twice as much storage space (the key motivation for wanting fitted wardrobes) as ordinary freestanding wardrobes.
The effect was mind boggling growth in audience appointments – a clear sign of a motivated audience – in tricky market conditions.
The Results
Brand & advertising cited as a contributing factor in the multiplier they achieved in the 2021 sale to VC Epiris.
VC Epiris is Listed Company, so specific sales data is confidential
