How do you adapt a pan-European brand campaign into a behaviour changing retail concept?

Satisfy the innate desire to have something new.

Hyperbolic discounting refers to our tendency to increasingly choose a smaller-sooner reward over a larger-later reward. So we leveraged this with the ‘Want it. Get it.’ sale concept. A metaphor for shoppers and athletes alike.

We devised a pan European Sale campaign that both conceptually and visually delivered New Balance’s unique brand tone of voice and vision. Our core concept “Want it. Get it” was carried across product, window display and online.

The Want it Get it summer sale saw store traffic increase by 280% and the number of units sold increased by 300%, compared with the Winter Sale period.