THE LOCK-IN FREE WEBINAR
1st JULY 2026, 3:00pm BST
Find out how alcohol brands become memorable and stay memorable.
Behind every memorable brand are brave choices. Join our exclusive, off-the-record brand Lock-In with industry titans to discover the science of being memorable.
The safe choice is your most expensive mistake
In the drinks industry, margins are tight, and competition is brutal. Yet every single day, brilliant, distinctive campaign ideas are dragged into internal corporate meetings.
They are snipped, smoothed down, and polished until they are perfectly safe.
Safe work is easy to get approved by a committee, but it is instantly filtered out as background noise by the consumer.
If your marketing is focused solely on the liquid, you are competing on price. To own the shelf, the back-bar, and the consumer ritual, you have to compete on memorability.
The Panellists
We've brought together a powerhouse panel representing every corner of the drinks sector—from legacy global giants to disruptive modern icons.
Neil Bennett
Chief Strategy Officer
The Behaviours Agency (Former strategy lead for Stella Artois, Heineken, & Jim Beam).
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EXCLUESIVE REGISTRATION BONUSThe first 10 brands to register will receive a FREE tasting flight.
The first 10 brands to register using the form above will be shipped a physical Brave vs. Safe Tasting Flight Box to drink live during our session's sensory audit. The flight box features one Safe/Generic lager and one Brave/Craft ale to test visual and taste friction.
Don’t miss the lock-in
Spaces for this off-the-record session are limited. Secure your seat today.