Research is rooted in behavioural-led thinking

Just like everything we do, our research is rooted in behavioural-led thinking. We uncover behavioural insights, using the latest observation, context and questioning research techniques to give you an unrivalled and tailored understanding of your audience. Either in-house or working with leading partners, we provide the following solutions:

Observation: Accompanied shops, Semiotics, Implicit research, Digital observation.

Context: Ethnography, Cultural analysis & trends, Retail safari.

Questioning: Focus groups & depths, Co-creation workshops, Quantitative research and analysis, Projective techniques, Stakeholder interviews – all levels of the organisation, Desk Research.

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Identifying how people behave in your sector makes for informed creative solutions to influence them to act. If you’d like to find out more about how we can do this get in touch.

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