Making every area of comms count

Each stage of the customer journey for a brand, product or service offers unique opportunities to influence their behaviour. The BE.ACT model identifies the seven stages of the buying cycle ensuring that customers are led seamlessly from awareness through to purchase and ultimately advocacy.

At each stage the BE.ACT model captures the objectives, insight, behaviours, strategy and activity required to ensure you have the greatest opportunity to influence your customer’s behaviour and drive sales.

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