The Behaviours Agency has studied consumer, shopping and retail trends to provide a unique insight into what will be influencing shoppers this Spring. The quarterly Retail Trends Report series offers inspiration for marketers looking to engage more profitably with their customer groups. Key trends for Spring 2010 include: CROWD SOURCING: Using real people to shape brands such as Windows’ ‘I created Windows 7’ advertising and Walkers’ ‘Do Us A Flavour’ promotion ECO-STATUS: Keep an eye out for products that help consumers in emerging nations first and foremost save money on utilities, while offering consumers in mature consumer societies a chance to lead more sustainable lives. It’s a curious marriage between poverty and ‘meaningful living’ that nevertheless delivers the goods. The Retail Trends Report is a media ethnology study that looks at consumer, marketing, and retail trends to identify key areas that are hot topics for today’s shoppers.