The Behaviours Agency has developed a new retail concept for the flagship Lakeside Moben, Sharps and Dolphin store in Essex.

The shopper marketing and design specialist has created 27 kitchen, bedroom and bathroom sets running over 3500sqft in their latest hub store. It has also produced promotional material to influence the customer shopping experience such as point of sale, postcards and swing tags.

With Laurence Llewelyn-Bowen onboard as the face of Homeform Group, The Behaviours Agency has placed more emphasis on the principles of designing a new kitchen, bedroom or bathroom, strengthening the proposition and providing shoppers with a richer experience.

Sue Benson, managing director of The Behaviours Agency explains: “With Laurence acting as design ambassador, we have introduced more elements that discuss the principles of design to encourage customers to engage more with the process and take advantage of the services available to them.

“When working with such a large space it’s vital that you focus on ensuring the shopper has a clear navigable journey around the store, incorporating highlights on the way to engage, inform and educate. This has been a landmark project for us as it is the largest store design project we have tackled. We are thrilled to be part of it.”

The store design is based on the ‘Fit Around You’ concept, which was developed by The Behaviours Agency to capture both the emotional and functional benefits of buying a new kitchen, bedroom or bathroom.

Mark Collier, group marketing director at Homeform Group says: “We’ve been working with The Behaviours Agency for more than two years now. We have a great partnership, and they have an exceptional understanding of the brand and how our customers like to shop. They have worked really well with our team to deliver an exciting retail experience.”