Alison Shaw joins the shopper marketing agency to lead and grow the retail side of the business.

Previously new business director and head of the Aldi team at McCann Erickson in Manchester, Alison brings with her more than 15 years of experience in the public and private sector.

Sue Benson, managing director at The Behaviours Agency says: “Since the start of the year our retail side of our business has grown substantially. Alison is an accomplished marketing professional and brings with her commercial nous, an innovative approach to client briefs and strong influencing skills, which will help us to develop this side of the business further. She has demonstrated continued success throughout her career and we look forward to welcoming her to the team.”

Alison adds: “Having worked with both Sue and Dorina previously, when the opportunity arose to join them at The Behaviours Agency, I didn’t hesitate. They have great vision and drive, which is evident in their success so far, but also I want to be part of the growth of the agency moving forward”.
The Behaviours Agency was established by ex-McCann Erickson employees Sue Benson and Dorina Dambrosio in 2006. Clients include Homeform Group, G Plan and GH Sheldon.