The UK economy grew by 0.8% in the first quarter of 2014, the OECD recently announced that we are entering a period of stable growth and we’ve just heard from The Local Data Company that shop vacancy rates continue to drop – in April they were at their lowest since July 2010.

This certainly reflects increasing consumer confidence, yet there’s no getting away from the fact that there remain 51,491 vacant units across UK towns, shopping centres and retail parks. And Deloitte reports that in London, almost 20 per cent of shops are vacant, rising to almost a third in the North West.

Pop-up stores are rising to the retail challenge, becoming a mainstay of the UK High Street. They provide a flexible and cost-effective opportunity for retailers looking to trial an idea, raise awareness or generate new business, and go some way to help address the issue of empty units.

The High Street’s capacity to reinvent itself certainly helps its resilience, and as we move through the summer I’d anticipate that it will prove to be an increasingly attractive proposition for more out of town retailers – this spring new figures from Deloitte reported High Street recovery stronger than other areas of retail, with a lower vacancy rate than shopping centres and retail parks.

While the high cost of High Street space has traditionally created a barrier to entry for out-of-town sheds with large ranges and/or big products to display, if the High Street continues to become a more attractive proposition then this could present a big opportunity for these brands.

Inventive use of new technology, feeler samples and swatches could all work to deliver the full product experience in a smaller space. One of the newest gadgets on display at this year’s Mobile World Congress was a tablet by Fujitsu that uses ultrasonic vibration to mimic textures and give the illusion of touching different surfaces on a screen – a perfect solution for retailers to give shoppers the ‘feel and touch’ factor of a larger product range.

Audi is already moving in this direction with the arrival in Mayfair of Audi City – a new digital car showroom concept that uses technology to enable shoppers to experience the full Audi range, making clever use of prime city space.

Our town centres may not have regained the same kudos we were familiar with pre-recession, but our High Streets are the hub of our community offering goods, services and support within easy reach for many people.

Consumers don’t want to see them fail and retailers have the confidence, innovation and determination to ensure those vacancy rates continue to drop.