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Learning from the past, driving business in the present and planning for the future – a marketing industry report or whitepaper are a go-to resource to keep up with the changing behaviour of people. We report on what influences consumer or customer behaviour to give brands and businesses the insight they need to nudge people into action.
The Behavioural Bias Series
Hot state decision making: the behavioural bias series
Emotion makes us more likely to make impulsive purchases What is Hot state decision making? High levels of emotion, or when we’re in a ‘hot…
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Immediacy (Hyperbolic discounting): The Behavioural Bias Series
We’d rather have a smaller reward now, than a bigger one later What is Immediacy? Immediacy is the theory that people would rather get a small…
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Von Restorff Effect: The Behavioural Bias Series
The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect or bizarreness effect, the Von…
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Commitment – Personal Investment: The Behavioural Bias Series
The more effort something is, the more you value the result. What is the commitment – personal investment bias? The commitment –…
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Status Quo: The Behavioural Bias Series
We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making decisions, we often…
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Framing: The Behavioural Bias Series
The way you word something makes all the difference What is framing? The framing phenomenon is about the way we react to information depending on…
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Commitment Bias – Public pledge: The Behavioural Bias Series
If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias? The commitment –…
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Authority bias: The Behavioural Bias Series
The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and value their opinion over…
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Chunking bias: The Behavioural Bias Series
We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely accepted theory that lots of…
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Anchoring bias: The Behavioural Bias Series
The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first price, value or thing we see is…
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