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LATEST REPORTS
Learning from the past, driving business in the present and planning for the future – a marketing industry report or whitepaper are a go-to resource to keep up with the changing behaviour of people. We report on what influences consumer or customer behaviour to give brands and businesses the insight they need to nudge people into action.
The Behavioural Bias Series
Status Quo: The Behavioural Bias Series
We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making decisions, we often…
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Framing: The Behavioural Bias Series
The way you word something makes all the difference What is framing? The framing phenomenon is about the way we react to information depending on…
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Commitment Bias – Public pledge: The Behavioural Bias Series
If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias? The commitment –…
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Authority bias: The Behavioural Bias Series
The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and value their opinion over…
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Chunking bias: The Behavioural Bias Series
We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely accepted theory that lots of…
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Anchoring bias: The Behavioural Bias Series
The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first price, value or thing we see is…
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Keats Heuristic: The Behavioural Bias Series
You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the Keats Heuristic.The Keats…
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Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards than it does on those that might…
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Behavioural science glossary: Making sense of the jargon
This behavioural science glossary attempts to understand the effect of individual psychological processes, including emotions, norms and habits on…
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The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then compare yourself to everyone…
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