Top 5 Packaging Trends 2018
Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…
Stand up and be counted by your consumers
Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…
Decoy Effect: The Behavioural Bias Series
Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…
School of Thought
On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…
Reciprocity: The Behavioural Bias Series
In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…
Priming Effect: The Behavioural Bias Series
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…
The Behavioural Bias Series: The Behavioural Bias Series
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…
Bizarreness Effect: The Behavioural Bias Series
Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…
Norms: The Behavioural Bias Series
As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…
Retail Safari in Barcelona
Although it wasn’t, it felt like our first time in Barcelona. This time, instead of sightseeing we did what we love…
Shopper Report - Shopping Uncovered: Six Forces of Shopping
Shopping Uncovered is a shopper report exploring how we shop today. What drives people to buy? Does it change if your…
Retail Safari - The ART of selling (Amsterdam)
The Behaviours Agency had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying…
Five Hot Retail Trends To Watch
With 2020 just four years from now, we share some of the most important retail trends that will inspire future shoppers…
Gamification in retail
Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular…
Omnichannel retail experience: more than just a numbers game
One of our clients told me about a fairly remarkable omnichannel retail experience a couple of weeks ago that…