Culture and Careers

We’ve changed our name!

We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Behavioural science glossary

Behavioural science glossary: Making sense of the jargon

This behavioural science glossary attempts to understand the effect of individual psychological processes, including…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How-to use the Status Quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate ‘Valen Heinz’ DayIt…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Social media influence: Bird Box

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


The symbolism of social media - We Are Social

In a campaign targeting tattoo lovers, We Are Social Paris are pointing out the symbolism of social media by offering…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


Power of Free: The Behavioural Bias Series

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Mental Accounting: The Behavioural Bias Series

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Representativeness: The Behavioural Bias Series

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


Social Incentive: The Behavioural Bias Series

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


Goal Dilution: The Behavioural Bias Series

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


Value Perception: The Behavioural Bias Series

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Restraint bias: The Behavioural Bias Series

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


Behavioural science: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Decoy Effect: The Behavioural Bias Series

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


Behavioural Economics

How To Use Behavioural Science To Build Brand Trust

Like most marketers we have been reading about the decline in brand trust with growing concern.  Here we…