BBC Radio 4: The Virtue of Commitment
For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…
Make the Call
As an improbably sculpted man boldly leaps with a steely look of determination off a huge mountain into the…
What women want
What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…
Black Friday - Shopping From The Shower
Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…
The Effect Of Michelle Obama’s Face On Dietary Choices
The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…
2018 Christmas TV Adverts – A behavioural perspective
Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by…
Behavioural Strategist appointed
We’re excited to announce that we have appointed our first Behavioural Strategist! Greg Copeland has joined…
EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’
Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Why marketers need to embrace behavioural science
We are delighted to welcome Richard Shotton as our guest author. Richard has worked in advertising for over…
A year of living with the Housing Units rebrand
Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…
Should you use AR or VR to market your brand?
Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…
Women pet owners more likely to be brand loyal
While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…
Gender equality in advertising report: Influencing consumer behaviour for the better
During my two decades working in advertising, the role and portrayal of gender has never been more in the…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And…
Stand up and be counted by your consumers
Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…