https://thebehavioursagency.com/latest daily 0.75 2026-03-31 https://thebehavioursagency.com/latest/is-how-do-you-eat-yours-the-greatest-brand-building-idea-ever monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/825378f4-666e-4ad0-9d1a-03f957bc172b/Cadbury-MMM.jpg Latest - Is “How do you eat yours?” the greatest brand-building idea ever? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1774433021928-2VV203AM0Q5BMQ80QMMU/4.png Latest - Is “How do you eat yours?” the greatest brand-building idea ever? https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/08d7e89f-9b26-457c-ae4b-ebdd41090339/Untitled+presentation.jpg Latest - Is “How do you eat yours?” the greatest brand-building idea ever? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/five-creative-things-edition-4-a88g3-wf6yn monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/19644603-8d13-46d3-a1ce-d0e2e6990e96/plan-visit-1.jpeg Latest - From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/e2b8fc7c-f465-4228-94eb-767f43aeae64/Heinz-4.png Latest - From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/c1c4b7cb-204d-4b38-a266-f75fc8dcfa91/4.png Latest - From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/insidewellpharmacysbrandrenovation monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/5d273347-82a2-4b29-96ba-b89843fb8f39/Well-Case-Study-Header.png Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/5ceefa4c-a49a-4a69-8c7a-e50c1a91ec42/Storyboard_v2-71.jpg Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/8bca1ded-968e-49a7-9129-cbad30150e7d/Storyboard_v2-01.jpg Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/c72b0a62-f570-4628-a339-035b7b4cb258/Storyboard_v2-12.jpg Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/b70db128-d327-4ba3-92bf-4506beb9655b/Well-Posters-Visual-2048x1152.png Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/ff677bce-5390-4bd8-b147-de4179aa4e23/Plus-Colours-Gif.gif Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1772808057430-7SDZ8WN0DAQI1I2AZXCY/220313-Well-Pharmacy-695371--2.jpg Latest - Inside Well Pharmacy’s Brand Renovation https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1772808067025-FJ18LOM8QT66I3YQO9GF/220313-Well-Pharmacy-695371--13.jpg Latest - Inside Well Pharmacy’s Brand Renovation https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1772808070538-4TUDTQEKESR83X2AI4VP/220313-Well-Pharmacy-695371--26.jpg Latest - Inside Well Pharmacy’s Brand Renovation https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/dcb9918c-127d-47c3-be6c-8a0614866686/Well-Guidelines-Visual-2048x1161.png Latest - Inside Well Pharmacy’s Brand Renovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/five-creative-things-edition-3-a88g3 monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/184f98d9-a1d1-4e1f-bb05-ab1a8d58373f/Matchbook_Book_Mocks02_1024x1024%402x.webp Latest - From a book about matches to a campaign that champions young workers. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/7823cfae-0870-468a-ae00-0a04d787381d/DSC06696.44ffa0a.webp Latest - From a book about matches to a campaign that champions young workers. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/a19a5c5b-17d2-4450-9fdf-6278cb223aa2/ap1.jpg Latest - From a book about matches to a campaign that champions young workers. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/what-can-brands-learn-about-being-impossible-to-ignore-from-red-carpet-season monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/c5194fdb-61b9-4feb-a782-446b3ce63fb4/MEMO+Header+edition+%232.png Latest - What can brands learn about being impossible to ignore from red carpet season? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1773752576947-ZN9KGUNFJADOB7ZRJLUA/Lady+Gaga.png Latest - What can brands learn about being impossible to ignore from red carpet season? https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1773752691967-INVQKO5ITIRWUQXO0B86/Porter.png Latest - What can brands learn about being impossible to ignore from red carpet season? https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1773752790380-AN850FDTXPGGVSAB8I1H/Rhianna.png Latest - 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From the impossible to open lollipop, to the rapid decline in quality of online platforms and services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/c1793961-c3c9-4fd2-b029-eff678180b5f/Book.png Latest - From the impossible to open lollipop, to the rapid decline in quality of online platforms and services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/internationalwomensday2026 monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/a3d5062c-e05a-4534-9d75-f7970f545847/AB607F28-BA32-48E0-8D57-0604A9AAE9DF_4_5005_c.jpeg Latest - Eggs, Empowerment, and the Indomitable Spirit: My International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/db211187-c4a6-40e8-834e-642987ba6792/Ocean.jpeg Latest - 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Eggs, Empowerment, and the Indomitable Spirit: My International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/beat-the-tedium-tax-make-your-brand-unignorable monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/769063a3-7206-41a4-a163-5d2834bd6b13/Image+1 Latest - Beating the ‘Tedium Tax’: Why are home & garden brands top of System1’s dullest category list? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1fe7efb6-9fa5-4cb0-b809-03578d3b933d/Image+2 Latest - Beating the ‘Tedium Tax’: Why are home & garden brands top of System1’s dullest category list? - Our research into the £30bn home improvement market shows a massive disconnect between brand messaging and consumer reality. We call this The Motivation Gap. https://thebehavioursagency.com/latest/five-creative-things monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/9dc63a65-1cf3-497f-8a54-0ce69004866f/Retail.png Latest - From a podcast every marketer needs to hear to a book about a pioneer you never knew - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/ad050ccd-a992-465b-91c6-1472cdcd3f7f/Book.png Latest - From a podcast every marketer needs to hear to a book about a pioneer you never knew - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/94b56a54-d89a-4087-8ba5-4b975057c961/Illustrator.png Latest - From a podcast every marketer needs to hear to a book about a pioneer you never knew - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/ebd20f87-aa3c-4fd6-9530-e6a92169624f/Stat+Template+Sand.jpg Latest - 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It feels like the Tamagotchi of 2025 and if they had this level of social media, influencers, and easier access to celebrities and their lifestyles, who knows what Tamagotchi could have become! Because without all this, would Labubu be as successful as it is? The answer is likely no. Social media has amplified the craze, allowing fans to share their collections, unboxing videos, and creative content, further fueling the hype and building a strong, engaged community around the brand. 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Employee of the Year : It could be Rotterdam or anywhere https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/ff1a5127-3dcc-47fa-9714-5319d5da2c76/Employee+of+the+Year+3.png Latest - Employee of the Year : It could be Rotterdam or anywhere https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/3c7972eb-554c-4906-ab51-6ca3e94cde07/Employee+of+the+Year+2.png Latest - Employee of the Year : It could be Rotterdam or anywhere https://thebehavioursagency.com/latest/local-vs-london-the-big-agency-debate monthly 0.5 2024-06-11 https://thebehavioursagency.com/latest/wtf-is-wtf monthly 0.5 2024-07-01 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1195a053-4241-4cfe-9005-c9264424b603/WTF+Women+thrive+first.jpg Latest - WTF is WTF? - Which is exactly where WTF comes in. WTF, also known as Women Thrive First, is our new community and dinner club we’re launching for female leaders and future leaders in marketing. Earlier this year it really struck me how unconnected we are in Manchester and the North. Somehow there just aren’t the powerful networks for women in marketing that there are in other cities around the globe. https://thebehavioursagency.com/latest/a-moment-with-amy monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1e55fb90-901a-4f8d-b0eb-828c2e24df18/Amy+2.png Latest - A moment with Amy https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/8be97e95-493f-4709-9a53-c2d7899b2cdf/Amy+3.png Latest - A moment with Amy https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/7133758f-dbed-42c7-9c01-844f4f1017a0/Amy+4.png Latest - A moment with Amy https://thebehavioursagency.com/latest/the-behaviours-agency-achieves-b-corp-accreditation monthly 0.5 2024-07-01 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/b90d91af-496e-492c-bc4a-0ea1eb5e7b25/The+Behaviours+Agency+achieves+B-Corp+accreditation.jpg Latest - The Behaviours Agency achieves B-Corp accreditation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/brand-mental-availability monthly 0.5 2024-06-14 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1717761205828-4IKY14XM6NKE9VWIZROF/junior-ferreira-7esRPTt38nI-unsplash.jpg Latest - Be the first brand that comes to mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/transform-customers-purchasing-behaviour monthly 0.5 2024-07-01 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/d9faa5ff-cce9-4176-9fde-9dfbc3d6851f/Mailchimp-Comparison-Cut-1536x975.jpg Latest - Transform your customers’ purchasing behaviour with our simple framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/8cb486d4-a3a3-4cf3-abfd-1cf602a79b58/Cafe-Nero-Loyaltycard+1536x967.jpg Latest - Transform your customers’ purchasing behaviour with our simple framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/b33f96f4-df33-48a7-9ff0-bda0ac3d483d/Checkatrade-B2B+marketing+campaign.png Latest - Transform your customers’ purchasing behaviour with our simple framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/savouring-lifetime-value monthly 0.5 2024-06-14 https://thebehavioursagency.com/latest/build-competitive-advantage-with-happiness-thinking monthly 0.5 2024-07-01 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/f6319abb-9407-42b6-97eb-2b0128ee97d8/nick-fewings-ZTYQz3wASQk-unsplash.jpg Latest - Build competitive advantage with happiness thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/reciprocity-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/76895989-8579-4b27-b4ad-a32cb5ffff46/Reciprocity+Oneforone.jpg Latest - Reciprocity bias - TOMS One for One initiative It began with the brand donating a pair of their shoes to people in need every time a pair was bought. It was so successful that they expanded the initiative. Every time a pair of their sunglasses is bought they help restore r improve someone’s sight. Every coffee purchase supports water systems, and they provide training for skilled birth attendants and materials for safe births with every bag purchase. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/2e3c670f-0275-4d28-88c9-d4e4d7be9cfc/Reciprocity+spotify.jpg Latest - Reciprocity bias - Who's using it now? Spotify provides a 30-day free trial for their Premium membership, which can be cancelled at any time at no cost. This makes it hard for people to stop the payment when the free trial ends, especially when it only costs £9.99/month. https://thebehavioursagency.com/latest/procrastination-bias monthly 0.5 2024-07-04 https://thebehavioursagency.com/latest/hot-state-decision-making monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/5ec7985b-3d30-4af5-aba6-4a4bc751a967/Snickers+you%27re+not+you+when+you%27re+hungry.jpeg Latest - Hot State decision making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/7640cdc9-d0cc-4925-845c-18c5379c3363/Hard+rock+cafe+orlands+scent+ice+cream.jpeg Latest - Hot State decision making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/immediacy-bias-hyperbolic-discounting monthly 0.5 2024-06-14 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/a4d5d001-7e91-4c81-a6e7-6929f8b90236/New_Balance+2.png Latest - Immediacy bias (Hyperbolic discounting) https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/cc82baef-2b79-437b-96c9-6f9c4e5b57fa/New_Balance1.jpg Latest - Immediacy bias (Hyperbolic discounting) https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/77c5d672-4f12-44a0-85fc-9670bbd6cbc1/New_Balance+3.jpg Latest - Immediacy bias (Hyperbolic discounting) https://thebehavioursagency.com/latest/keats-heuristic monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/4839a1f4-ff00-437f-9201-38ca9fcaacff/Keats-Heuristic-a-Mars-a-day-600x578.jpg Latest - Keats Heuristic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/054fee7c-d6bb-4b9c-8ad2-0c0a54a022c5/Keats-Catch-it-bin-it-kill-it.jpg Latest - Keats Heuristic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/the-von-restorff-effect monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/cd3f4c6c-c1e7-406e-89b9-140f59c92d35/Think+Cow.png Latest - The Von Restorff Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/framing-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/04861c27-7e23-4355-9d91-26ade3b7b27e/Sharps+Space%2B+Framggn+Bias.png Latest - Framing bias - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thebehavioursagency.com/latest/status-quo-bias monthly 0.5 2024-07-04 https://thebehavioursagency.com/latest/anchoring-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/180dd715-a571-48ce-99b0-da86ceb7fbc4/Anchoring+bias+5+a+day.jpg Latest - Anchoring bias - The anchoring bias helps us live healthier lives A simple but effective example of anchoring is the “5 a day” push to get people to eat fruit and veg is a great example of this. ‘5’ has little scientific basis as the right amount to eat, but people have latched on to it. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/c9b6c7b1-c403-4e4f-b0e7-5534a627002c/Anchoring+bias+Aldi.jpg Latest - Anchoring bias - The anchoring bias is commonplace in supermarket advertising With aisles and aisles of brands to choose from it’s no surprise that for brands like ALDI, anchoring is a go-to behavioural bias for cutting through the competition. Take ALDI’s ‘Like’ ads for example. They use price comparison to present brands with a higher price first. They do this to anchor the audience’s view on price before presenting the ALDI option, which is a much lower. Which do you choose? https://thebehavioursagency.com/latest/commitment-public-pledge monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/0f91a472-a656-46f2-b113-78de86de6015/Committment+bias+Covid-19-Behavioural-led-retail-posters-white-1536x508.png Latest - Commitment Bias - Public pledge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/b7da45f1-931c-4de7-8ecf-c0af2c61d557/MacMillan+Stoptober.jpg Latest - Commitment Bias - Public pledge - Macmillan Macmillan runs Stoptober each year – a public commitment to stop drinking usually made over social media. As well as public commitment in front of friends and family, adding fundraising gives people even more willpower. It’s hugely successful, raising vast amounts for the charity every year. https://thebehavioursagency.com/latest/social-proof monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/e3dc5262-2715-4065-b603-7ec2abd2bae5/Social+proof+-+Trust+PIlot+reviews.jpg Latest - Social proof - It’s all about trust A simple and perfect example of social proof are customer reviews. More and more shoppers will seek out what others think of your product, before purchasing. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/01377648-b885-4f6c-96b6-146bf01cd7f6/Social+Proof+-+Crew+cloything.png Latest - Social proof - See how many are also looking Interestingly, 6 out of 10 millennials tend to make purchasing decisions swiftly as a result of it. Which is why Crew Clothing effectively amplifies this by providing real-time product views, enticing customers with the allure of missing out on exciting products. https://thebehavioursagency.com/latest/authority-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/f554aa28-3825-4d05-bf42-0c199e264ca5/Lucky+Strike+Authority+bias..png Latest - Authority bias - The authority bias used in Lucky Strikes' Ad Campaign It’s an oldie but Lucky Strike was the first cigarette brand to use the image of a physician in its advertisements, leveraging the authority bias. 1930 ad for American Tobacco Company’s Lucky Strike cigarettes.Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/cae2aa13-8775-485a-bada-41ffd10caf87/Sensodyne+Authority+bias.png Latest - Authority bias - The authority bias is commonplace in toothpaste advertising Sensodyne proudly promotes itself as the ‘Number 1 Dentist Recommended Brand for Sensitive Teeth’. The leverage this authority bias further but ensuring their dentists wear white lab coats. https://thebehavioursagency.com/latest/scarcity-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/99f7ab24-c071-4e01-a47b-082a018a4a8d/Scarcity+Ford+Granada.jpg Latest - Scarcity bias - Ford One of the most common words that’s popped up over the years is “limited”. And this 1952 advertisement from Ford uses it twice. Not only is the Granada model advertised limited edition, but it’s on offer for a limited time too. Without consumers knowing the length of time that lies behind “limited”, it creates more value around the product. So, in true FOMO (fear of missing out) style, we feel like we need to get in on the action. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/9be6f331-fe88-4b83-83b4-2622c24e7d88/Scarcity+-John+Lewis+clearance.jpg Latest - Scarcity bias - John Lewis John Lewis are the ones to learn from when it comes to clearance sales. Their customers know they have to act fast to avoid missing out as stocks and sizes are limited. They manage to keep everything on-brand though without seeming too hard-hitting and “salesy” by using soft copy: “More of what you love for less”. https://thebehavioursagency.com/latest/chunking-bias monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/43e966bf-985d-4980-a0d1-b16f3d78ed34/Chunking+Auto+Trader+Original-Letter.png Latest - Chunking bias https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/e7e2b390-cc0b-4a05-8c1b-2055c4b6db85/Chunking+-+Auto+Trader+letter.jpg Latest - Chunking bias https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/8aa5a089-351f-4c2b-86ed-6d0bffc461e7/Chunking+bias+Covid+NHS.jpg Latest - Chunking bias - The chunking bias to help keep messages clear and simple The government used chunking in its comms for Covid safety. ‘Hands, face, space’ is deliberately chosen to be easy to follow, recall and therefore carry out. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/9a3858a3-d0bc-444c-9252-2340f317f378/Chunking+bias+Klarna+process.png Latest - Chunking bias - The chunking bias to making a process of actions seem as easy as possible Klarna demonstrates the simplicity of using their payment platform by breaking it into three simple steps that buyers can understand. https://thebehavioursagency.com/latest/mental-accounting monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/3fab2788-ff7c-465b-ae47-4163d249fbb6/Mental+Accounting+-+Monzo.png Latest - Mental Accounting bias - Pots for you money Building a bank that’s “built for the way you live today”, mobile-bank Monzo cater to consumers with an app that makes keeping on top of finances, simple. Plus they provide you with Pots to separate your money however you wish. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/e6335c71-1e0b-4089-8bec-8d59b5ded83c/Mental+Accounting+-+Peugeot+Just+add+fuel.jpg Latest - Mental Accounting bias - It’s just fuel A car is an investment, so you mentally account for all the things you’ll have to pay on it. But Peugeot’s “Just Add Fuel” boils it down to just one thing – fuel. A shortcut to getting on the road, consumers know their money is going on what they’ve saved for. https://thebehavioursagency.com/latest/goal-dilution monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/123bc1d2-52d1-4f61-92db-c33a8c30c9e8/Goal+Dilution+-+Babbel.png Latest - Goal Dilution bias - Uno. Un. Ein. Whichever way you put it: one goal. Babbel is an app specialising in one thing: languages. And they have one goal: to get people talking in real-life conversations. Completely invested in offering one, fantastic, user-friendly app, consumers put their trust in the brand, expecting an A* lesson in languages. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/bb5ec94c-cb17-4987-89d2-5b112a1a5d5e/Goal+Dilution+-+Sonos.jpg Latest - Goal Dilution bias - Hear that? It’s the sound of good sound. Klarna demonstrates the simplicity of using their payment platform by breaking it into three simple steps that buyers can understand. https://thebehavioursagency.com/latest/decoy-effect monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/f3141693-6a88-4010-b9b9-e9be648cbd6d/Decoy+Effect+Apple+iphone.jpg Latest - Decoy Effect - Apple use a decoy effectively in their ecommerce The already premium price tag of Apple’s products makes the decoy effect even more effective. When you look at Apple’s iPod Touch, for double the storage capacity – going from 16GB to 32GB – you pay $70 extra and get more features, such as a 5MP iSight camera and iPod Touch Loop. But when you want to double the capacity from 32GB to 64GB, you pay $100 more but you don’t get extra features for it. This makes the 32GB the more desirable option. Only a few would buy the 16GB and even fewer the 64GB.. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/54ad5036-c3f3-4d97-b34b-27e75f6eb7e2/Decoy+Effect+Sonoma.jpg Latest - Decoy Effect - Sonoma raised its sales using the decoy effect When Williams – Sonoma introduced a bread making machine priced at $275, it sold really poorly. So they introduced a premium version that cost twice as much, with just a few little upgrades. The cheaper one sold out because people could see that it was good value in comparison with the other. And so the decoy effect strikes again! So if you want to sell more of something, give people another option, make it similar and make it less attractive.. https://thebehavioursagency.com/latest/power-of-free monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/6ce636e2-1c5f-4675-aa26-8b72d8453e43/Power+of+free+Amazon-box.jpg Latest - The Power of Free - Delivery’s better when it’s free What’s better than your goods delivered to your door, than your goods being delivered to your door for free? Chris Anderson wrote about Amazon’s experience of introducing free delivery in his book “Free.” Once Amazon implement their free shipping offer, sales went up in each country except for one – France. The difference? France charged 20 cents instead of free. 20 cents is basically free, at least in proportion to the item you’re purchasing, yet the 20 cent shipping charge made a drastic difference. Once they changed it to free, sales went up in France as well. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/dde132aa-5e21-4b50-b43c-1a8d5aa8bf24/Power-of-Free+-+McDonalds.jpg Latest - The Power of Free - The cost of playing the clown For Halloween 2017, Burger King launched their Scary Clown Night campaign. Aiming the campaign at their competitors, McDonalds, they offered a free Whopper burger to anyone who came in branch dressed as a clown on Halloween. Attracting over 110,000 clowns into their branches worldwide that night, there were plenty of free Whoppers snapped up. But with their bold move, Burger King’s global sales went up by 15% that evening too. 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Experience White wall with a quote that reads 'Over 40 years of giving hangers a good home' and six hangers of various designs and colors hanging on the wall. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/6653d367-11ed-4040-afe4-10b2c1764cd8/Sharps_In-Store_07.jpg Sharps | Retail Experience A wall with a printed message about personalizing style using a stool and headboard, featuring fabric samples in various colors and textures. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/27448a21-43f7-4534-9915-960ac347b15a/Sharps_In-Store_08.jpg Sharps | Retail Experience Indoor living room wall decorated with five white-framed quotes about style, design, sleep, and bedrooms, against a blue-gray wall, with part of a beige pillow and a floor lamp visible in the foreground. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/86c7bdb1-d874-42b3-bdfd-ef306f844233/Sharps_In-Store_09.jpg Sharps | Retail Experience Sign advertising space-saving sliding doors with 600 color and finish configurations, and a bedroom with a neatly made bed, pillows, and warm lighting in the background. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/9f92222f-ef9d-41fc-8fd9-7430069ba940/Sharps_In-Store_10.jpg Sharps | Retail Experience Interior of a showroom displaying various sliding doors, with a sign advertising 600 color and finish configurations, and a wall art piece. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/1a4ca93e-0c20-4bb3-81be-03528f2acbf9/Sharps_In-Store_11.jpg Sharps | Retail Experience A bedroom with a partially made bed, a red pillow with a star, closet storage with open shelves, and a wall with large black letters forming the words 'Creating SPACE FROM NOWHERE'. https://images.squarespace-cdn.com/content/v1/66572d084e5c4a0e467d1cee/65661e0b-0e49-4f18-a7f9-7b7cf0175b15/Sharps_In-Store_12.jpg Sharps | Retail Experience A cozy bedroom with a bed, pillows, and blankets, 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