Harry Williams

Say hello to Harry Williams

Art Director


Having studied Illustration Harry then completed several internships before discovering a passion for graphic design, visual communication and advertising. This lead to agency work in London before moving back up North to continue his career, working at Havas amongst other
Manchester agencies. He has produced adverts, branding, internal comms etc. for household names like Pets at Home, booking.com, Just Eat, eBay and more!

HARRYS FAVOURITE BRAND:

The BBC, I love how it has a clear mission written in a Royal Charter (to inform, educate and entertain) and finds seems to find such interesting was to achieve them, and doesn’t strays from them. It has a diverse audience and, impressively, is constantly evolving to meet their needs
across a huge range of touchpoint all the while managing to be distinctly BBC-ish. That or I could just be hooked on Line of Duty…

HARRY’S FAVOURITE RETAILER:

Muji. They are a real lifestyle brand and seem to sell everything you need. Muji translated means no-brand, quality goods and brilliantly communicated the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury. They concentrate on the quality and aesthetics of every single thing that they produce, so that no matter what you buy from them, it could be a sofa, a pen or a bag or crisps you know it’s from Muji. It means that they don’t need a logo, they just need an enduring style and philosophy to create brand
recognition and loyalty.

HARRY’S FAVOURITE BEHAVIOURAL THEORY IS…

Personally I am always drawn to things that go against the grain, so I would have to say distinctiveness. I think it doesn’t just apply to something that stands out because of the way it look, it shows how handcrafted and triumph over mass produced or how quiet can grab more
attention than loud. It explains why creativity, bravery and innovative can be so important!

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Emma Gray

Say hello to Emma Gray

Account Manager


With 3 years experience in agency-side marketing, Emma has joined The Behaviours Agency to get a taste for behavioural science. 

Having previously been responsible for content marketing for a number of clients, ranging from SMEs to multinational corporations including Michelin and Leica Geosystems, she’s coming to us with the ability to deliver socially savvy strategies, dream up big campaign ideas and craft content that hits the mark.

EMMA’S FAVOURITE BRAND:

Vivobarefoot: They are seriously disrupting the market with minimalist design and tough soles. As a relatively new brand they’re working hard to carve out space for themselves in the industry. 

Vivo is hot on R&D, and as the brand is underpinned by sustainability, they innovate relentlessly to develop eco-materials which can replace plastics. Their latest invention? A midsole made from algae, not only does it prevent plastic use, the biomass actually cleans and restores the environment when it’s harvested. Impressive.

EMMA’S FAVOURITE RETAILER:

M&S (Foodhall): Because who doesn’t love M&S?! They’re unrivalled. M&S has nailed their brand positioning as retailers of high quality food at a reasonable price. You can go in for a Friday night treat tea, or weekday lunch, and one thing’s for sure–you won’t be disappointed. It’s a shame they’ve missed the mark on the department store side of the business, but their food halls might provide a saving grace for the brand.

EMMA’S FAVOURITE BEHAVIOURAL THEORY IS…

Scarcity. I’m a sucker for limited supply. As soon as something isn’t easily obtainable, I must have it. 

Remember when Greggs released the vegan sausage roll? I’m not even vegan and searched desperately for 6 weeks to find one with no luck. Eventually, I managed to sample one and rated it as bang-average, but appreciated the menu expansion all the same. Greggs, on the other hand, cashed in on the plant-based pastry and noticed a huge hike in profits.   

Was it the rise of veganism or scarcity playing the biggest role here? I’d go with the latter.

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Tamsin Scott Head of Marketing

Tamsin Scott

Say hello to Tamsin Scott

Head of Marketing


During her illustration degree at Edinburgh College of Art and École nationale supérieure des Arts Décoratifs in Paris, Tamsin co-founded an eco-fashion brand and from there discovered her passion for marketing. She went on to complete an MA Advertising and Marketing at the University of Leeds Business School. Six years later, she’s has worked in marketing roles in the UK and France, predominantly in tech startups. She is hugely passionate about behavioural science.

TAMSIN’S FAVOURITE BRAND:
“I admire how low-profile luxury brand Goyard has leveraged scarcity to create a sense of elusiveness. For the most part they entirely refuse to initiate marketing campaigns or speak to the media. Always on brand, they make sure their in-store experience exudes that inimitable Parisian haughtiness.”

TAMSIN’S FAVOURITE RETAILER:
“Our Creative Director, Dorina, recently introduced me to Danish retail chain, Søstrene Grene. I’m a big fan of Scandinavian design and like how the brand successfully brings “hygge” to everyday life.”

TAMSIN’S FAVOURITE BEHAVIOURAL THEORY IS…
“Behavioural science is such a fascinating subject it’s difficult to pick just one favourite. As a marketer, I find choice architecture, and the mechanisms we can use to influence consumer decision making such as defaults, framing or decoy options, very interesting.”

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New job in lockdown

Ellen Jackson

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Creative Copywriter


Armed with a first class degree and a D&AD Wood Pencil, Ellen did the placement round at the likes of TBWA Manchester, JWT Cheetham Bell and HOME.

Fast forward to today and she’s spent five years in adland working on a truck-load of successful, fully-integrated campaign ideas across the UK and Australia. 

Plus branding, tone of voice, TV, radio, video, paid and organic social, blogs, email, web, SEO, print and press releases.

ELLEN’S FAVOURITE BRAND:
”Get ready for the copywriter cliche: it’s got to be Oatly. With their irresistible tone of voice, quirky packaging and ballsy brand campaigns they’re totally smashing it. Not to mention their products are absolutely delicious.”

ELLEN’S FAVOURITE RETAILER:
”Home Sense. It’s a bargain shopper’s heaven with gorgeous homeware and teeny price tags. I head straight to the gardening section and lose all track of time.”

ELLEN’S FAVOURITE BEHAVIOURAL THEORY IS…
”As a copywriter it’s my job to put it as simply as possible. So, anything that helps that along is a bonus. Things like ‘chunking’ information, designing the path of least resistance for customers and being ruthless with the amount of choices are great behavioural marketing tools.

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Steve Brunt Planning Director

Steve Brunt

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Planning Director


Steve Brunt has been in marketing strategy for twenty years (and it’s really starting to show now). With an initial grounding in not-for-profit (NSPCC) and public sector (COI) strategy and branding, he’s always focused on influencing behaviour. He’s led strategy for accounts like Co-op, BP, Unilever, EA Games, and Syngenta, and worked for agencies spanning advertising, digital, creative innovation and B2B. He joined The Behaviours Agency in early 2020, since when the entire world has completely changed their behaviour.

STEVE’S FAVOURITE BRAND:
“I’ve always admired what a complete brand Lynx was (for a while). It knew its audience, their mindset, humour and motivations, and its place. And it built brand cues for all the senses – you could recognise the smell, the sight, the shape, the identity, the ad style and slogan and even a brand sound (remember bau-chicka-wow-wow?) Shame it tried to grow up, really.”

STEVE’S FAVOURITE RETAILER:
“I’d have to say Thread.com. They built the clothing service I needed. Great range, slick, personalised user experience, and seamless end-to-end service. They use all the strengths of online retailing and avoid all the pitfalls. ”

STEVE’S FAVOURITE BEHAVIOURAL THEORY IS…
“First-fit pattern matching” – this is the idea that when taking in new information, we compare it to the most mentally available approximate match (not the best fit). It explains a lot about why we make the same mistakes over and over, and why we struggle to avoid stereotypes. And it’s why brands need to build an array of brand cues, like Lynx did.”

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Mary Peel

Mary Peel

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Account Executive


Mary worked in account handling roles in the FMCG industry before joining The Behaviours Agency in 2019, gaining experience working with clients such as Mondelez, Coca-Cola, Nestle, PepsiCo, and Mars.

MARY’S FAVOURITE BRAND:
“Patagonia is one of my favourite brands, their corporate philosophy is all about going green and I love seeing a brand with a sustainable mission! They are continuously assessing the environmental impact of their clothing and work to reduce the carbon footprint throughout their whole supply chain; they have also built repair centres around the world to encourage people to repair and increase the life of their clothing. But it’s not just about the clothes! They are an activist company and further to their own environmental campaigns and employee activism, they have been supporting grassroots activists finding solutions to the environmental crisis for decades.”

MARY’S FAVOURITE RETAILER:
“I’d have to say John Lewis, they have a strong association with customers and they achieve a strong, unified message throughout the stores. Its high standards of service across stores and online, together with its commitment to price matching, quality, and responsibly sourced products clearly resonates with shoppers. It’s an enjoyable environment to shop in too!”

MARY’S FAVOURITE BEHAVIOURAL THEORY IS…
The Framing effect. This cognitive bias is where the same facts are presented in different ways, either as a gain or a loss, a positive or a negative. Would you feel more reassured buying something that champions being 90% effective or 10% ineffective!? It interests me the most as it uses the same foundation of information but in changing the framing of the wording, setting, or situation, it has a powerful effect on decision makers.”

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Janey

Janey Leonard-Myers

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Senior Account Manager


Janey has 3 years experience in Marketing and 4 years in Advertising as an account handler including Cheetham Bell JWT, where she worked on Siemens, Jersey Telecom, Soreen & Joseph Holt. Janey’s experience ranges from developing marketing strategies, advertising campaigns, brand development and digital activation.

JANEY’S FAVOURITE BRAND:
Patagonia: As a sporty & outdoorsy person, I love the quality of their products but more importantly their focus on using the best materials, repairing & recycling because they want to protect the planet we live on. They owe their success to having fun & solving environmental issues.
That’s a yes from me!

JANEY’S FAVOURITE RETAILER:
Amazon: Perhaps controversial but they have pioneered the shopping experience, through being able to buy almost anything, next day delivery with Prime, Gift wrapping, TV & next drone delivery!

JANEY’S FAVOURITE BEHAVIOURAL THEORY IS…
Reciprocity – This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where we can. Even the smallest act of generosity or altruism can build a well thought after brand, where it’s customers are inclined to returned the favour.

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Nat Taylor

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Junior Integrated Designer


Nat Taylor has been at The Behaviours Agency since April 2017. She loves illustration and has been selling her own posters online to customers around the world since before she began her career with us. Her passion for illustration and animation informs her work and her multiple disciplines allow her to create designs to work across all platforms.

NAT’S FAVOURITE BRAND:
“Absolut Vodka for their simplicity. The shape of the bottle is enough and they use it across all their advertising. It has the freedom to be cool and flexible, so they can implement it in anything.”

NAT’S FAVOURITE RETAILER:
“ASOS. They’re reasonably priced and the online search is so easy to use if you’re looking for a specific thing. The free delivery and free returns are great and make-up for not shopping in store.”

NAT’S FAVOURITE BEHAVIOURAL THEORY IS…
“Scarcity, because if something is rare or limited edition, it works on me all the time.”

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James Ballinger

James Ballinger

Say hello to James Ballinger

Board Director


James Ballinger has 20 years of agency experience, working on a range of retailers and brands. Having started life in media planning before moving into account management, James has a strong grasp of the omnichannel environment marketing teams have to operate in and has developed a wealth of experience in applying behavioural science to brand strategy, campaigns and tactical activity for clients.

JAMES’ FAVOURITE BRAND:
Under Armour specialise in performance clothing. They have a bold vision matched by a seriously brave strategy. Signing-up a host of sport stars early on in their career who are now at the top of their sport (Jordan Spieth, Steph Curry, Michael Phelps and Anthony Joshua), they’ve made a serious dent in Adidas and Nike’s dominance of the sport and fitness category. Their advertising is striking and memorable and the clothing has the right mix of technical excellence and style to boot.”

JAMES’ FAVOURITE RETAILER:
Finisterre. Okay, not that local (they are based in St Ives), but Finisterre is a manufacturer and retailer of innovative clothing intended for use by cold-water surfers. The brand prides itself on using responsibly sourced fabrics and there is a real no-frills, honest approach to the thinking behind the designs and purpose of each piece of clothing. You can sense the passion for what the business stands for and the coats in particular are incredibly lightweight, warm and well-made. I’ve no doubt the in store experience would be a good one; shame they are all by the sea (and in London, obviously).”

JAMES’ FAVOURITE BEHAVIOURAL THEORY IS…
Chunking because:
a) I like to keep things simple for me and others
b) I’m more engaged by manageable amounts of information
c) I remember things in groups of three”

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Dorina D'Ambrosio

Dorina D'Ambrosio

Say hello to Dorina D'Ambrosio

Creative Director


Dorina D’Ambrosio spent her former years as a director at McCann Erickson, working on brands and retailers including Coca-Cola, Scholl, Clarks, Magnet, Sony Card and Durex. She now provides the inspiration, creative leadership and her own special ‘Dorina’ magic to The Behaviours Agency clients. A shopaholic through and through, she intuitively knows how to influence a shopper through persuasive design and advertising. If you meet her ask her anything about, Selfridges she’s an expert!

DORINA’S FAVOURITE BRAND:
“Apple, because have they one look and completely own it. I love the simplicity of their photography and consistency of their advertising. You see something by Apple and you know it’s by Apple.”

DORINA’S FAVOURITE RETAILER:
“There’s nothing about John Lewis that I don’t like! I love their Christmas campaigns and look forward to them every year. Their Design Project series is so innovative, and the online experience is just as wonderful as the instore experience. You walk into a John Lewis store and you know where you are. Plus, you have an automatic trust in every field they expand into, whether it’s glasses or holidays.”

DORINA’S FAVOURITE BEHAVIOURAL THEORY IS…
Scarcity because personally, I’d always try to buy something of quality because it adds to the value. And if it’s limited edition, even better.”

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Sue Benson

Sue Benson

Say hello to Sue Benson

Managing Director


Sue Benson has worked in and around retail for 20 years, starting life at the coal face at M&S. Moving to McCann Erickson, she led retail projects for Magnet, Clarks, Sainsbury’s Bank, Office World and Sony Card, featuring online and offline communications. She founded The Behaviours Agency with her business partner Dorina D’Ambrosio to bring brands, retailers and shoppers closer together to create action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.

SUE’S FAVOURITE BRAND:
“I’ve always been a huge fan of Waitrose. I love the provenance, people and the way they leverage their people. The magic of the beautiful products shines through as well as their amazing service.”

SUE’S FAVOURITE RETAILER:
“I just love ASOS. The whole user experience is fantastic, from their product choice to the delivery. They’ve got great service down to a T.”

SUE’S FAVOURITE BEHAVIOURAL THEORY IS…
Commitment pledge. I love the fact that once you say something out loud, you’re committed to it. And it works at a business and personal level.”

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