Harry Williams

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Harry Williams

Art Director

Having studied Illustration Harry then completed several internships before discovering a passion for graphic design, visual communication and advertising. This lead to agency work in London before moving back up North to continue his career, working at Havas amongst other Manchester agencies. He has produced adverts, branding, internal comms etc. for household names like Pets at Home, booking.com, Just Eat, eBay and more!

Harry's favourite brand

The BBC, I love how it has a clear mission written in a Royal Charter (to inform, educate and entertain) and seems to find such interesting ways to achieve them. It also doesn’t stray from them. It has a diverse audience and impressively is constantly evolving to meet their needs across a huge range of touchpoint. All the while managing to be distinctly BBC-ish. That or I could just be hooked on Line of Duty.

Harry's favourite retailer

Muji. They are a real lifestyle brand and seem to sell everything you need. Muji translated means no-brand, it’s quality goods brilliantly communicate the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury. They concentrate on the quality and aesthetics of every single thing that they produce, so that no matter what you buy from them, it could be a sofa, a pen or a bag or crisps you know it’s from Muji. It means that they don’t need a logo, they just need an enduring style and philosophy to create brand recognition and loyalty.

Harry's favourite brand

The BBC, I love how it has a clear mission written in a Royal Charter (to inform, educate and entertain) and seems to find such interesting ways to achieve them. It also doesn’t stray from them. It has a diverse audience and impressively is constantly evolving to meet their needs across a huge range of touchpoint. All the while managing to be distinctly BBC-ish. That or I could just be hooked on Line of Duty.

Harry's favourite retailer

Muji. They are a real lifestyle brand and seem to sell everything you need. Muji translated means no-brand, it’s quality goods brilliantly communicate the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury. They concentrate on the quality and aesthetics of every single thing that they produce, so that no matter what you buy from them, it could be a sofa, a pen or a bag or crisps you know it’s from Muji. It means that they don’t need a logo, they just need an enduring style and philosophy to create brand recognition and loyalty.

Harry's favourite behavioural theory

Personally I am always drawn to things that go against the grain, so I would have to say distinctiveness. I think it doesn’t just apply to something that stands out because of the way it looks, it shows how handcrafted can triumph over mass produced or how quiet can grab more attention than loud. It explains why creativity, bravery and innovative can be so important!


Phil Monks - Deputy Creative Director at The Behaviours Agency

Phil Monks

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Phil Monks

Deputy Creative Director

Phil has over 10 years of experience in advertising. He first kicked the tires of the industry as a Copywriter in London where he worked across brands such as Kelloggs HSBC, NIKE, Nintendo, Carling and Fairtrade. Moving to Manchester he then focused on growing his digital creative experience and brand development at Delineo and then The Hut Group, working across beauty, nutrition and premium alcohol brands.

Phil Monks - Deputy Creative Director at The Behaviours Agency

Phil's favourite brand

Firebox for their unwavering confidence in how they talk to their customers. They tell their story in an incredible way and with complete conviction. From the smallest piece of comms to emails and even their T&Cs, the tenacious tone of voice bursts through. With such a bold personality, you can really imagine the people behind the brand.

Phil's favourite retailer

Farfetch: Online fashion store that curates designers and clothing from stores across Europe. You find pieces that you wouldn’t be able to in a physical store, and there’s always something different.

Phil's favourite brand

Firebox for their unwavering confidence in how they talk to their customers. They tell their story in an incredible way and with complete conviction. From the smallest piece of comms to emails and even their T&Cs, the tenacious tone of voice bursts through. With such a bold personality, you can really imagine the people behind the brand.

Phil's favourite retailer

Farfetch: Online fashion store that curates designers and clothing from stores across Europe. You find pieces that you wouldn’t be able to in a physical store, and there’s always something different.

Phil's favourite behavioural theory

Commitment. It’s all about bringing people into the brand’s world and inviting people to actively commit to, and engage with, something that your brand stands for.


Meg Slip

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Meg Slip

Senior Account Executive

Meg has joined the team from her previous role as a Marketing Coordinator where she focused on social media.  Prior to this she completed a degree in Marketing which included a placement year specialising in marketing and influencing the behaviours of young people with sport.

Meg's favourite brand

It’s got to be Cadbury’s. Not just because almost all of their products (except those with nuts or fruit) are exceptional but because some of their TV adverts are so bizarre that they are forever memorable – take the giant gorilla or the siblings doing the eyebrow dance during their school photo. They achieve amazing results without a chocolate bar in sight!

Meg's favourite retailer

Definitely ASOS! They were one of the first to add the search by image option and this was a game changer for me. The app has always been so user friendly and the ease of returning items makes it almost impossible not to shop.

Meg's favourite brand

It’s got to be Cadbury’s. Not just because almost all of their products (except those with nuts or fruit) are exceptional but because some of their TV adverts are so bizarre that they are forever memorable – take the giant gorilla or the siblings doing the eyebrow dance during their school photo. They achieve amazing results without a chocolate bar in sight!

Meg's favourite retailer

Definitely ASOS! They were one of the first to add the search by image option and this was a game changer for me. The app has always been so user friendly and the ease of returning items makes it almost impossible not to shop.

Meg's favourite behavioural theory

Chunking. I process information much better when it has been split into smaller chunks that are easier to digest! I’m much more inclined to go through a process if I can see it can be done in 3 simple steps.


Steve Brunt Planning Director

Steve Brunt

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Steve Brunt

Planning Director

Steve Brunt has been in marketing strategy for twenty years (and it’s really starting to show now). With an initial grounding in not-for-profit (NSPCC) and public sector (COI) strategy and branding, he’s always focused on influencing behaviour. He’s led strategy for accounts like Co-op, BP, Unilever, EA Games, and Syngenta, and worked for agencies spanning advertising, digital, creative innovation and B2B. He joined The Behaviours Agency in early 2020, since when the entire world has completely changed their behaviour.

Steve Brunt Planning Director

Steve's favourite brand

I’ve always admired what a complete brand Lynx was (for a while). It knew its audience, their mindset, humour and motivations, and its place. And it built brand cues for all the senses – you could recognise the smell, the sight, the shape, the identity, the ad style and slogan and even a brand sound (remember bau-chicka-wow-wow?) Shame it tried to grow up, really.

Steve's favourite retailer

I’d have to say Thread.com. They built the clothing service I needed. Great range, slick, personalised user experience, and seamless end-to-end service. They use all the strengths of online retailing and avoid all the pitfalls.

Steve's favourite brand

I’ve always admired what a complete brand Lynx was (for a while). It knew its audience, their mindset, humour and motivations, and its place. And it built brand cues for all the senses – you could recognise the smell, the sight, the shape, the identity, the ad style and slogan and even a brand sound (remember bau-chicka-wow-wow?) Shame it tried to grow up, really.

Steve's favourite retailer

I’d have to say Thread.com. They built the clothing service I needed. Great range, slick, personalised user experience, and seamless end-to-end service. They use all the strengths of online retailing and avoid all the pitfalls.

Steve's favourite behavioural theory

“First-fit pattern matching” – this is the idea that when taking in new information, we compare it to the most mentally available approximate match (not the best fit). It explains a lot about why we make the same mistakes over and over, and why we struggle to avoid stereotypes. And it’s why brands need to build an array of brand cues, like Lynx did.


Keyleigh Packer

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Keyleigh Packer

Account Executive

Keyleigh joins the team having completed her degree in Marketing Management. Alongside her degree she did a placement specialising in marketing and communications and has a passion for working out what makes people tick. She joins the team with great enthusiasm to help support the team, develop client relationships and work on campaign creation. 

Keyleigh's favourite brand

Innocent Drinks have got me hooked. I liked their products from a young age, but now I really appreciate them as a brand. They actually stick to their tagline ‘Tastes Good. Does Good’ by donating 10% of their profits to charity and working to make changes that help the environment. Plus I think they’re one of the best when it comes to developing their brand personality. They’ve developed a witty, relatable tone of voice that makes them stand out from the crowd. By using humour they’ve created viral content that has increased their likability, engagement and relationship with their customers.

Keyleigh's favourite retailer

It has to be Lush. Ok so the staff may be a bit much at times, but you must admit they’ve made shopping for bathroom essentials a lot more enjoyable. Their stores are a whole experience. The bright colours and fantastic smells, the interactive elements of picking and packing your own products and the staff’s extensive knowledge on hand caters to your every need. For me they’ve nailed the in-store experience.

Keyleigh's favourite brand

Innocent Drinks have got me hooked. I liked their products from a young age, but now I really appreciate them as a brand. They actually stick to their tagline ‘Tastes Good. Does Good’ by donating 10% of their profits to charity and working to make changes that help the environment. Plus I think they’re one of the best when it comes to developing their brand personality. They’ve developed a witty, relatable tone of voice that makes them stand out from the crowd. By using humour they’ve created viral content that has increased their likability, engagement and relationship with their customers.

Keyleigh's favourite retailer

It has to be Lush. Ok so the staff may be a bit much at times, but you must admit they’ve made shopping for bathroom essentials a lot more enjoyable. Their stores are a whole experience. The bright colours and fantastic smells, the interactive elements of picking and packing your own products and the staff’s extensive knowledge on hand caters to your every need. For me they’ve nailed the in-store experience.

Keyleigh's favourite behavioural theory

Social Proof – it’s become a key element in my decision making process. Whenever I’m looking to buy something new or visit a new place, I always like to see what others like me have said first. I don’t trust claims by brands who say ‘9 out of 10 people loved our product’. Instead I often find myself being influenced by others who are similar to me who are not being paid to say they like it, because why would they lie when they have no reason to?


Mark Griffiths – Head of Studio

Mark Griffiths

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Mark Griffiths

Head of Studio & Production

Mark recently returned to The Behaviours Agency in March 2021 having previously worked with the company for over 11 years. He has built up an invaluable amount of knowledge on every client. He is responsible for producing finished artwork for national press campaigns and associated print materials, as well as managing the website. A self-confessed ‘Tech Wiz’, Mark enjoys playing football, going the cinema and socialising with friends.

Mark Griffiths – Head of Studio

Mark's favourite brand

It just has to be Apple I’m afraid. I’m an absolute sucker for the new products and love the feel of peeling back that plastic on a new product. I love how they introduce products, explain key differences and even admire how they’ve gone about the recycling and eco aspect of their product development. Committing to be completely carbon neutral for a company that size is a step we can all learn from.

Mark's favourite retailer

I love shopping on Amazon. Who doesn’t? Prime has just made normal shopping seem so pointless and they know it. Unfortunately.

Mark's favourite brand

It just has to be Apple I’m afraid. I’m an absolute sucker for the new products and love the feel of peeling back that plastic on a new product. I love how they introduce products, explain key differences and even admire how they’ve gone about the recycling and eco aspect of their product development. Committing to be completely carbon neutral for a company that size is a step we can all learn from.

Mark's favourite retailer

I love shopping on Amazon. Who doesn’t? Prime has just made normal shopping seem so pointless and they know it. Unfortunately.

Mark's favourite behavioural theory

Commitment. I like the fact that you can monitor its effectiveness. The bigger the commitment, the greater the cost of breaking it is. And it makes brands more effective at producing results.


Janey

Janey Leonard-Myers

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Janey Leonard-Myers

Senior Account Manager

Janey has 4 years experience in Marketing and 5 years in Advertising as an account handler including Cheetham Bell JWT, where she worked on Siemens, Jersey Telecom, Soreen & Joseph Holt. Janey’s experience ranges from developing marketing strategies, advertising campaigns, brand development and digital activation.

Janey

Janey's favourite brand

Patagonia: As a sporty & outdoorsy person, I love the quality of their products but more importantly their focus on using the best materials, repairing & recycling because they want to protect the planet we live on. They owe their success to having fun & solving environmental issues. That’s a yes from me!

Janey's favourite retailer

Amazon: Perhaps controversial but they have pioneered the shopping experience, through being able to buy almost anything, next day delivery with Prime, Gift wrapping, TV & next drone delivery!

Janey's favourite brand

Patagonia: As a sporty & outdoorsy person, I love the quality of their products but more importantly their focus on using the best materials, repairing & recycling because they want to protect the planet we live on. They owe their success to having fun & solving environmental issues. That’s a yes from me!

Janey's favourite retailer

Amazon: Perhaps controversial but they have pioneered the shopping experience, through being able to buy almost anything, next day delivery with Prime, Gift wrapping, TV & next drone delivery!

Janey's favourite behavioural theory

Reciprocity – This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where we can. Even the smallest act of generosity or altruism can build a well thought after brand, where it’s customers are inclined to returned the favour.


Nat Taylor

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Nat Taylor

Integrated Designer

Nat Taylor has been at The Behaviours Agency since April 2017. She loves motion deign and illustration. She has been selling her illustrated posters online to customers around the world since before she began her career with us. Her passion for illustration and animation informs her work and her multiple disciplines allow her to create designs and videos to work across all platforms with great effect.

Nat's favourite brand

Absolut Vodka for their simplicity. The shape of the bottle is enough and they use it across all their advertising. It has the freedom to be cool and flexible, so they can implement it in anything.

Nat's favourite retailer

Koi Footwear are a Manchester based vegan footwear brand. Their promise of vegan fashion comes with great quality and unique style while retaining a competitive price point. I find myself going back again and again.

Nat's favourite brand

Absolut Vodka for their simplicity. The shape of the bottle is enough and they use it across all their advertising. It has the freedom to be cool and flexible, so they can implement it in anything.

Nat's favourite retailer

Koi Footwear are a Manchester based vegan footwear brand. Their promise of vegan fashion comes with great quality and unique style while retaining a competitive price point. I find myself going back again and again.

Nat's favourite behavioural theory

Scarcity, it can create a strong sense of urgency. I just wish it didn’t work on me as well.


James Ballinger

James Ballinger

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James Ballinger

Board Director

James Ballinger has 20 years of agency experience, working on a range of retailers and brands. Having started life in media planning before moving into account management, James has a strong grasp of the omnichannel environment marketing teams have to operate in and has developed a wealth of experience in applying behavioural science to brand strategy, campaigns and tactical activity for clients.

James' favourite brand

Under Armour specialise in performance clothing. They have a bold vision matched by a seriously brave strategy. Signing-up a host of sport stars early on in their career who are now at the top of their sport (Jordan Spieth, Steph Curry, Michael Phelps and Anthony Joshua), they’ve made a serious dent in Adidas and Nike’s dominance of the sport and fitness category. Their advertising is striking and memorable and the clothing has the right mix of technical excellence and style to boot.”

James' favourite retailer

Finisterre. Okay, not that local (they are based in St Ives), but Finisterre is a manufacturer and retailer of innovative clothing intended for use by cold-water surfers. The brand prides itself on using responsibly sourced fabrics and there is a real no-frills, honest approach to the thinking behind the designs and purpose of each piece of clothing. You can sense the passion for what the business stands for and the coats in particular are incredibly lightweight, warm and well-made. I’ve no doubt the in store experience would be a good one; shame they are all by the sea (and in London, obviously).”

James' favourite brand

Under Armour specialise in performance clothing. They have a bold vision matched by a seriously brave strategy. Signing-up a host of sport stars early on in their career who are now at the top of their sport (Jordan Spieth, Steph Curry, Michael Phelps and Anthony Joshua), they’ve made a serious dent in Adidas and Nike’s dominance of the sport and fitness category. Their advertising is striking and memorable and the clothing has the right mix of technical excellence and style to boot.”

James' favourite retailer

Finisterre. Okay, not that local (they are based in St Ives), but Finisterre is a manufacturer and retailer of innovative clothing intended for use by cold-water surfers. The brand prides itself on using responsibly sourced fabrics and there is a real no-frills, honest approach to the thinking behind the designs and purpose of each piece of clothing. You can sense the passion for what the business stands for and the coats in particular are incredibly lightweight, warm and well-made. I’ve no doubt the in store experience would be a good one; shame they are all by the sea (and in London, obviously).”

James' favourite behavioural theory

Chunking because:
a) I like to keep things simple for me and others
b) I’m more engaged by manageable amounts of information
c) I remember things in groups of three”


Dorina D'Ambrosio

Dorina D'Ambrosio

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Dorina D'Ambrosio

Creative Director

Dorina D’Ambrosio spent her former years as a director at McCann Erickson, working on brands and retailers including Coca-Cola, Scholl, Clarks, Magnet, Sony Card and Durex. She now provides the inspiration, creative leadership and her own special ‘Dorina’ magic to The Behaviours Agency clients. A shopaholic through and through, she intuitively knows how to influence a shopper through persuasive design and advertising. If you meet her ask her anything about, Selfridges she’s an expert!

Dorina D'Ambrosio

Dorina's favourite brand

Apple, because they have one look and completely own it. I love the simplicity of their photography and consistency of their advertising. You see something by Apple and you know it’s by Apple.

Dorina's favourite retailer

There’s nothing about John Lewis that I don’t like! I love their Christmas campaigns and look forward to them every year. Their Design Project series is so innovative, and the online experience is just as wonderful as the instore experience. You walk into a John Lewis store and you know where you are. Plus, you have an automatic trust in every field they expand into, whether it’s glasses or holidays.

Dorina's favourite brand

Apple, because they have one look and completely own it. I love the simplicity of their photography and consistency of their advertising. You see something by Apple and you know it’s by Apple.

Dorina's favourite retailer

There’s nothing about John Lewis that I don’t like! I love their Christmas campaigns and look forward to them every year. Their Design Project series is so innovative, and the online experience is just as wonderful as the instore experience. You walk into a John Lewis store and you know where you are. Plus, you have an automatic trust in every field they expand into, whether it’s glasses or holidays.

Dorina's favourite behavioural theory

Scarcity because personally, I’d always try to buy something of quality because it adds to the value. And if it’s limited edition, even better.


Sue Benson

Sue Benson

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Sue Benson

Managing Director

Sue Benson has worked in and around retail for 20 years, starting life at the coal face at M&S. Moving to McCann Erickson, she led retail projects for Magnet, Clarks, Sainsbury’s Bank, Office World and Sony Card, featuring online and offline communications. She founded The Behaviours Agency with her business partner Dorina D’Ambrosio to bring brands, retailers and shoppers closer together to create action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.

Sue Benson

Sue's favourite brand

I’ve always been a huge fan of Waitrose. I love the provenance, people and the way they leverage their people. The magic of the beautiful products shines through as well as their amazing service.

Sue's favourite retailer

I just love ASOS. The whole user experience is fantastic, from their product choice to the delivery. They’ve got great service down to a T.

Sue's favourite brand

I’ve always been a huge fan of Waitrose. I love the provenance, people and the way they leverage their people. The magic of the beautiful products shines through as well as their amazing service.

Sue's favourite retailer

I just love ASOS. The whole user experience is fantastic, from their product choice to the delivery. They’ve got great service down to a T.

Sue's favourite behavioural theory

Commitment pledge. I love the fact that once you say something out loud, you’re committed to it. And it works at a business and personal level.