Distinctive brand assets

Creating distinctive brand assets

Find out how this can work for you

Building distinctive brand assets

Distinctive brand assets are everything from verbal, visual or auditory elements that shortcut people to think about your brand. Some brands leverage all of these, while others consciously choose a selection and use them consistently.

We start every brand project by looking at the potential of all heuristics to ensure the brands we create are built on the strongest foundation.

Visual assets

The brandmark (logo) is only one part of a brand’s visual story. There are many visual components that make a brand powerful. These can be everything from colour palettes, graphics, typography, a character, a device or a celebrity.

Logo Design

We design brand logos that incorporate unique symbols, fonts and features that make them standout from competitors.

Graphic & visual style

We develop a full graphic library for brands and define a visual style. This includes, typography, graphic shapes, colour palettes, iconography, illustration and photography.

Brand Character

We explore the potential of characterising brands to boost its personality and voice. This could be fictional, animated or real.


We recognise the opportunity to engage through well-known figures in the public eye.

Verbal assets

Words are powerful. From naming a brand to creating a distinctive tone of voice. The importance of brands finding their voice can be the difference between being heard and being loved.


A strong brand name can speak volumes. We devise names that connect with people in anything from an abstract, emotional, functional or descriptive way.

Brand TOV

We give brands a voice that starts conversations. We ensure that it’s a voice that speaks to people and invites them to engage.


We develop the key messages that need to be heroed across the brand. And structure them to work across media and audiences.


We will define the key statement that can live alongside the brand to elevate its meaning. Something, short, snappy and engaging that sticks in your head.

Experiential assets

The power of sound, movement and non tangible assets creates memorability and emotional triggers that live beyond a static visuals.


We help brands find their sound through consistent use of music that they can become synonymous with in people’s minds.

Sound effects/Sonic

We explore the world of sound effects, sonics, stings and more to add auditory interest to brands.


We take brands off the page and screen by exploring ways for using human senses to connect with the brand.

Motion Design

We explore movement in every brand we create. Exciting the eye with animation, video footage and more to drive engagement and action.

Related Case Studies

2022 Happiness Commitments

Our 2022 Happiness Commitments

If you want to stick to doing something “say it out loud so everyone can hear.” Behavioural science tells us that committing to something publicly drives a higher chance of you actually sticking to it. It’s simply part of our human nature to not want to be seen to fail with something we’ve made ourselves publicly accountable for.
(You can read more on the commitment bias here)

With this in mind we’re launching our 2022 Happiness Commitments. They’re more than flaky resolutions, and not to mention more rewarding,  they’re personal and work commitments that will bring happiness to our team and clients throughout the year.

Here are our 2022 Happiness Commitments:

Keep up the good vibes

Make sure our team has all the resources that need to have a happy workday every day. And deliver ‘Office Vibe’ scores above 8.5

Add value every month

We will give our clients added-value insights and ideas every month. Helping to maintain our NPS score of 60.

Create preference at every opportunity

Delivering proven preference for our client’s brands, products or services, at every opportunity we have.

Do our bit to make a difference

Link our team health and wellbeing activities to how we can support charities close to our hearts. Fundraising, volunteering etc.

Inspire through creativity

Inspire others by sharing creative work that makes us happy and proud every single day.


Sue & Dorina

Our Personal Commitments

 Charlotte: Listen to more podcasts and climb 30 Wainwrights

Keyleigh: “Prioritise my mental and physical wellbeing”

Mark Griffiths – Head of Studio

Mark: “Reduce amount of time spent on my phone”


Janey: “Do an epic physical challenge (that i’ll regret doing at the time)”

James: “Read more work related books and to spend more quality time with my kids”

Nat: ”To print some high quality 3D prints including attempting a Mandalorian helmet

Sue Benson

Sue: “To run a 10K in under an hour”

Kate: “Going on more adventures with the kids and completing my first ever 10km race”

Dorina D'Ambrosio

Dorina: More ‘me’ time for walking and travelling”

Harry: To keep on keeping on”

Steve Brunt Planning Director

Steve: Read forty books and write one

Phil Monks - Deputy Creative Director at The Behaviours Agency

Phil: “Cut down on the coffee (a bit!) and go on more adventures”