The Behaviours Agency has been appointed to help Shipton & Co. engage shoppers with its collection of fine jewellery.

Following a review of the jeweller’s brand proposition, design and retail strategy, The Behaviours Agency conceived the Colour your world brand campaign to drive interest in Shipton & Co’s handpicked range of gemstones while increasing sales and prominence on the high street.

Reflecting the origins of the gemstones, Colour your world depicts colours from across the globe – from the lustre and beauty of pearls found in the Indian Ocean to the translucent rose quartz sourced in Madagascar – to showcase and help define the jewellery collection.

The Colour your world strapline and creative have been adopted throughout the business and will feature in the retail environment, online and across direct communications. Permanent post-of-sale and information materials have been developed to support the customer journey. The campaign will run in Shipton & Co. jewellery stores nationwide from September.

The Behaviours Agency has also produced a seasonal point-of-sale campaign to support Shipton & Co’s summer promotions.

Sue Benson, managing director at The Behaviours Agency said: “Each gemstone used in Shipton jewellery is handpicked by the owner who travels the world to source the finest gems on the market. The spectrum of colour in the collection is stunning and provided a focus for the campaign, which embraces brand personality, promotional messaging and information. Colour your world is core to what the brand represents and also leads our thinking on the in-store environment.”

Matt Raynor, retail operations manager at Shipton & Co. commented: “The Colour your world campaign reflects our expertise and product selection of unique gemstone jewellery, helping to explain our proposition. It brings to life the brilliance and vividity of colour in our gems while giving customers a peek into our world and a taste of what goes on behind the scenes to inspire and bring together a collection.”