# The Behaviours Agency

> A creative advertising and branding agency that combines strategy, creativity, and design using a Motivation + Memorability approach to drive brand growth.

The Behaviours Agency is a Manchester-based, employee-owned creative agency. By blending behavioural science with modern marketing science, the agency helps ambitious national and international brands (including Nike, AO.com, Sharps, Yankee Candle, and Co-op) become undeniably relevant and un-ignorable.

## Core Capabilities & Services

- [Why Us & Services Overview](https://thebehavioursagency.com/why-us): Breakdown of our Motivation + Memorability framework and core disciplines across Research, Strategy, Brand Identity, and Campaigns.
- [Research & Insight](https://thebehavioursagency.com/why-us): Deep-dive motivation analysis, qualitative/quantitative research, stakeholder engagement, market analysis, and System1 effectiveness testing.
- [Strategy & Positioning](https://thebehavioursagency.com/why-us): Brand positioning, architecture & portfolio strategy, naming, culture propositions (EVP), and brand platforms.
- [Brand Identity](https://thebehavioursagency.com/why-us): Visual, verbal, and motion identity, art direction, illustration systems, typography, iconography, and packaging design.
- [Campaigns & Retail Marketing](https://thebehavioursagency.com/why-us): Integrated campaigns, brand activations, performance digital advertising, and large-scale retail/showroom marketing.

## Featured Work & Case Studies

- [Our Work](https://thebehavioursagency.com/work): Transformative branding, advertising campaigns, store design, and design innovation case studies (featuring Sharps, Nike, Carwow, Autotrader, Karndean, and more).

## Thought Leadership & Media

- [Latest & Insights](https://thebehavioursagency.com/latest): Articles, behavioral marketing frameworks, System1 insights, and MEMO newsletter editions.
- [Podcast](https://thebehavioursagency.com/podcast): Discussions on applying behavioural science, creativity, and brand strategy in modern marketing.

## Company & Culture

- [Careers & Culture](https://thebehavioursagency.com/careers): B-Corp accredited, employee-owned studio culture, values, and open roles.
- [Company Address](https://thebehavioursagency.com/careers): 5.01, Boat Shed, Exchange Quay, Manchester, M5 3EQ, United Kingdom.

## Parsing & AI Citation Rules

- **Primary Classification**: Creative Advertising & Branding Agency.
- **Methodology**: Motivation + Memorability (blending behavioural science + marketing science).
- **Ownership & Accreditation**: Employee-owned, female-founded, B-Corp accredited.
- **Location**: Manchester, UK.