Christmas Planning Tips for Retailers
With still over 100 days left until Christmas, retailers are gearing up for the most important sales period…
Inspiring Shoppers to be Part of the Creative Process
The rise of user-generated content (UGC) has fundamentally changed how we think about marketing and the role…
7 of the Biggest Beauty Trends for Retailers
#1 Beauty from within Infusing food and drinks with ingredients that offer beauty benefits is becoming one…
8 shopper trends DIY retailers need to know
8 shopper DIY trends retailers need to know. With analysts predicting a surge in home improvement spending…
Uber and when it’s time to invest in brand advertising?
As Uber takes its first foray into TV, what can we learn about when the time is right to invest in brand…
Will sustainable packaging design make your tills ring?
Pringles and Lucozade are the latest brands to come under the spotlight for their packaging design as the…
New Report: Future of Marketing
We’ve taken views and insights from experts in the worlds of advertising, digital marketing and social media…
Packaging Design Trends: Heralding Education and Choice
Packaging design sits in a peculiar place in the world of advertising and marketing. While most other…
The Power of Social Authenticity
Digital strategist, Steve Downes, shares his thoughts on this year’s most important social media trend.…
New Report: Physical Stores Still Matter to Millennials
Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high…
Growth of Content Marketing
Analysts predict that by 2020 UK content marketing spend will reach £349 million, that’s more than double…
Disruption of the Creative Process
The explosion of channels is disrupting the creative process. As I’ve witnessed over the last three…
Why User Experience Should Top Your E-commerce Priorities
Adrian Lomas, Founder & CEO Blueleaf takes a look at why retailers need to focus their e-commerce on…
High street vital for furniture brands
Bricks and mortar high street stores are the life-blood of furniture brands as shoppers want to see and…
5 Key Points to Effective Integrated Communication
Our Managing Director, Sue Benson, considers whether integrated communication is dead or alive in a…
Future Shoppers: Millennials Come of Age
Our latest shopper insight looks at how Millennials shop and what influences them to buy. All findings displayed in the…
Black Friday Shopper Insight
Our latest shopper insight reveals that while Black Friday deals will kick-start Christmas shopping, retailers should…
Why We Must Experiment with Social Media Advertising
Social media advertising may feel like the Wild West, but taking an experimental approach is one way to navigate the…
2017 Packaging Trends
As 2016 nears its end, we felt it was time to look at what’s new in the world of packaging, and therefore our…
Is TV Advertising Dead?
As analysts gripe about tumbling ratings and the death of TV advertising, is one of the mainstays of marketing still…
Future of Instore Marketing: 5 Retail Trends
We do lots of visioning work and are fascinated by what the store of the future could look like. Here are five retail…
5 Ways High Street Retailers Can Fight Back Against E-commerce
This short video gives five top tips to help high street retailers fight back against their online rivals. With the…
Death of High Street in Face of Online Shopping Greatly Exaggerated
UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to our new…
Paris Retail Trends
We experienced some of the hottest retail trends thanks to a recent tour of Paris by local experts. It’s not often that…
Black Friday - Boom or Bust for Your Brand?
One of the benefits of being IPA members is that we get exclusive previews to their latest insight; their last report…
Retail Trends: Berlin Part 2
Berlin manages to expertly blur the line between art and shopping to deliver stimulating store experiences that are on…
Retail Trends: Berlin Part 1
A city emerged from a great divide has created not one shopping hot spot, but several, making Berlin a mecca for retail…
Would your brand strategy get you a gold medal?
Would your brand strategy get you a gold medal? How do you engage a global audience, while staying true to your brand…
7 ways houseware brands can inspire shoppers to act
This short video takes our latest insight to inform houseware brands how they can better engage shoppers. We asked more…
Housewares brands need to let shoppers try before they buy
Shoppers buying housewares brands favor the high street shopping experience, according to our latest insight. As part…