packaging design

Packaging Design Trends: Heralding Education and Choice

Packaging design sits in a peculiar place in the world of advertising and marketing.…


social authenticity

The Power of Social Authenticity

Digital strategist, Steve Downes, shares his thoughts on this year’s most important…


millennial-blog-image

New Report: Physical Stores Still Matter to Millennials

Despite their affinity for online shopping the majority of millennials haven’t…


content marketing

Growth of Content Marketing

Analysts predict that by 2020 UK content marketing spend will reach £349 million,…


Disruption Creative Process

Disruption of the Creative Process

The explosion of channels is disrupting the creative process. As I’ve witnessed over…


User Experience

Why User Experience Should Top Your E-commerce Priorities

Adrian Lomas, Founder & CEO Blueleaf takes a look at why retailers need to focus…


High Street Vital for Furniture Brands

High street vital for furniture brands

Bricks and mortar high street stores are the life-blood of furniture brands as shoppers…


5 Key Points to Effective Integrated Communication

5 Key Points to Effective Integrated Communication

Our Managing Director, Sue Benson, considers whether integrated communication is dead…


Future Shoppers: Millennials Come of Age

Our latest shopper insight looks at how Millennials shop and what influences them to buy. All findings displayed in the…


Black Friday, Shopper Insight

Black Friday Shopper Insight

Our latest shopper insight reveals that while Black Friday deals will kick-start Christmas shopping, retailers should…


Why We Must Experiment with Social Media Advertising

Social media advertising may feel like the Wild West, but taking an experimental approach is one way to navigate the…


2017 Packaging Trends

As 2016 nears its end, we felt it was time to look at what’s new in the world of packaging, and therefore our…


Is TV Advertising Dead?

As analysts gripe about tumbling ratings and the death of TV advertising, is one of the mainstays of marketing still…


Future of Instore Marketing: 5 Retail Trends

We do lots of visioning work and are fascinated by what the store of the future could look like. Here are five retail…


5 Ways High Street Retailers Can Fight Back Against E-commerce

This short video gives five top tips to help high street retailers fight back against their online rivals. With the…


Death of High Street in Face of Online Shopping Greatly Exaggerated

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to our new…


Paris Retail Trends

Paris Retail Trends

We experienced some of the hottest retail trends thanks to a recent tour of Paris by local experts. It’s not often that…


Black Friday, Boom or Bust

Black Friday - Boom or Bust for Your Brand?

One of the benefits of being IPA members is that we get exclusive previews to their latest insight; their last report…


Retail Trends, Berlin

Retail Trends: Berlin Part 2

Berlin manages to expertly blur the line between art and shopping to deliver stimulating store experiences that are on…


Retail Trends, Berlin

Retail Trends: Berlin Part 1

A city emerged from a great divide has created not one shopping hot spot, but several, making Berlin a mecca for retail…


Brand Strategy Gold

Would your brand strategy get you a gold medal?

Would your brand strategy get you a gold medal? How do you engage a global audience, while staying true to your brand…


7 ways houseware brands can inspire shoppers to act

This short video takes our latest insight to inform houseware brands how they can better engage shoppers. We asked more…


Housewares brands need to let shoppers try before they buy

Shoppers buying housewares brands favor the high street shopping experience, according to our latest insight. As part…


Emerging advertising trends

No industry can afford to stand still and future advertising trends were hotly debated at Advertising Week Europe. Here…


Shopping Uncovered Sports - 7 Ways Brands Can Inspire Shoppers to Act

Last week we launched Shopping Uncovered: Fitness, Sports and Outdoor. We asked more than a thousand home and leisure…


Retail Safari in Barcelona

Although it wasn’t, it felt like our first time in Barcelona. This time, instead of sightseeing we did what we love…


High street vital for sports and outdoor brands

Bricks and mortar high street stores are the life-blood of sports and outdoor brands as shoppers seek to try before…


How great design can deliver competitive edge.

In a competitive marketplace, great design is a fantastic way for brands to differentiate. We can see this evidenced in…


Branding the Customer Experience, not just the Product

Providing an excellent customer experience is becoming the new battleground for brands, and continuous engagement…


Shopping Uncovered: How important is High Street presence?

Shopping Uncovered: How important is High Street presence? Online shopping wins hands-down in the convenience stakes,…