Strongbow Woos MCR
Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…
Why retailers should care about self care shoppers?
In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…
For Made.com, it’s all about the brand experience.
With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…
Make the Call
As an improbably sculpted man boldly leaps with a steely look of determination off a huge mountain into the…
What women want
What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…
Black Friday - Shopping From The Shower
Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…
The Effect Of Michelle Obama’s Face On Dietary Choices
The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…
EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’
Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Should you use AR or VR to market your brand?
Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…
Women pet owners more likely to be brand loyal
While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…
Gender equality in advertising report: Influencing consumer behaviour for the better
During my two decades working in advertising, the role and portrayal of gender has never been more in the…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…
Branding: what’s in a name change?
Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And…
Bumper ads: How to tell a story in 6 seconds
Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…
Behavioural science: A question of ethics
Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…
Stand up and be counted by your consumers
Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…
What’s blossoming in store in the world of gardening
At The Behaviours Agency, we’re experts in shaping shopper behaviour. We use our expertise to look into how…
High Street Collapse Challenges Retailers To Thrive Not Just Survive
High street collapse challenges retailers to thrive not just survive Toys R Us and Maplin are next in line…
Do voice assistants present the biggest opportunity for retailers?
Retail trends Do voice assistants present the biggest opportunity for retailers? Voice assisted technology…
Retail Trends 2018
Retail trends 2018 Our Managing Director, Sue Benson, offers a marketers perspective on some of the biggest…
Wake Up And Smell The Future Of Marketing
Wake up and smell the future of marketing Can scent marketing influence shopper behaviour? Smell is often…
Introducing Pantone’s Colour of the Year
It’s official, Ultra Violet is the new Greenery. The intergalactic shade has made quite the impression this…
2018 Retail Trends
2018 retail trends Here are our top eight retail trends for 2018 and beyond. All act to influence and shape…
Black Friday review... the good, the bad and the ugly
Black Friday: the good, the bad and the ugly Black Friday spending was primed to reach the billions this…
5 Tips to Art Directing an Interiors Photoshoot
Over the years I have been fortunate to have personally experienced working with some amazing home brands…
Which brands sparkled over Bonfire weekend?
Which brands sparkled over Bonfire weekend? With all the tricks and treats of Halloween over for another…
Four tricks and treats of Halloween advertising
Four tricks and treats of Halloween advertising Following in the footsteps of America, each year Halloween…
Autumn Trends 2017
Autumn Retail Trends With the summer holidays well and truly over, autumn brings a myriad of new…