Gamification in retail

Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular…


Omnichannel retail experience: more than just a numbers game

One of our clients told me about a fairly remarkable omnichannel retail experience a couple of weeks ago that…


Evolution of store to showroom experience

We were recently asked by A1 Retail magazine to talk about the evolution of store design to a format more aligned with…


Temperatures and Consumer Engagement to Soar

As temperatures in the UK soar, so has the opportunity for retailers to raise their consumer engagement. During an…


Retail Safari: Clear and Consistent Packaging

Great news! We’ve got a new brief… What happens next? Definition, discovery, panic? Not in these parts. Its Retail…


Government brings in new ethical retailing legislations

It was great to see in the news this week that the French government has enforced ethical retailing upon…


There’s no fun like work (or a retail brand experience)

Harry Gordon Selfridge, a pioneer in the retail brand experience, once famously declared “There’s no fun like work!”…


Creating a personalised shopper journey

As a nation we’ve become more sophisticated shoppers and as such our demands for a personalised shopper journey are…


The Future of Retail and Flagship Stores

 Flagship stores encapsulate the future of retail how do they do it? The future of retail has revolutionised almost…


New Retail Trend: Tribification

We love a new retail trend here at The Behaviours Agency, and regularly undertake retail safaris to shopping hubs to…


Periscope – The next big thing for retailers?

We’ve recently been looking at the Periscope app and reviewing whether it will be the next big thing for retailers on…


Google & High Street Retail: Teaching an old dog new tricks

With the rise of online shopping being seen as the reason for the downfall of high street retail, are online brands now…


The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular…


Predicting the Future of Shopping – science and fiction

It was revealed last week that half of all smaller high street retailers and charities are not considering the future…


The Changing High Street – is technology the only cause?

According to news this week, the high street experienced more than triple the net shop closures in 2014 than in 2013.…


Has Thomson’s flagship store set the bar for retail innovation?

Thomson’s store of the future concept has transcended into a retail experience that captures the essence of retail…


Convenience food – the new boom sector?

When we want something most of us want it now, especially food at lunch or a weekday after work.  Convenience food is…


Technology’s influence on the shopper journey …

With constant development of payment technology what impact is this having on the shopper journey and ways that brands…


Is Valentine’s Day a cheap date for retail brands?

Following the Christmas rush and the January sale, February 14th fast approaches for retail brands. With the millennial…


Big brands. Big wins. Big losses.

We look at the comparative fortunes of Apple and Tesco, as one giant brand moves from strength to strength and another…


Is the death of traditional retail marketing nigh?

Digital features heavily in any list of retail marketing buzz words so what does this mean for the way we talk to…


Retail 2014 | The good, the bad and the downright ugly

The results are in-the Christmas hype has calmed down and we are back to reality so let’s reflect upon the Kings and…


2015 – The expansion of Bitcoin use in the retail environment?

During the Christmas period I had my first encounter of the Bitcoin in the retail environment when I paid a visit to my…


Home Retail Brands – Are they building positive customer engagement?

The January sales are upon us and as we slip into an array of red-coloured, discount led marketing, home retail brands…


January Sales – a period of reflection?

From Christmas through to New Year’s, it’s most definitely been a season of shopping and as we step into the January…


Retail Innovation – The Click & Collect Commuter

The worlds of online and offline are becoming ever more intertwined, with click & collect rising in popularity as…


Food service in retail

Small things Sometimes it’s the small things that make a difference. What a nice touch at the new Waitrose flagship…


Importance of SALE in Shopper Marketing

Working in marketing, particularly shopper marketing, means that sales are part of the lifeblood of our day-to-day…


Umbro – Retail design with flexible POS

Umbro have released a new retail concept which has been applied to the brand’s HQ showroom in Manchester. The initial…


Bricks to clicks & back again – trends in Omni-channel retail

We talk a lot here at The Behaviours Agency about shopper experience, in-store brand experience and omni-channel…