Behavioural economics glossary: Making sense of the jargon

Behavioural economics attempts to understand the effect of individual psychological processes, including emotions,…


How-to use anchoring in marketing

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Not all beer is created equal. Neither is creativity in marketing.

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


How-to use authority in marketing

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


How-to use bizarreness effect in marketing

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


People don’t buy your brand because you don’t fully understand their behaviour. Change that now.

Behavioural marketing gives us an explanation as to why people continue to buy the same brand year after year when…


How to use heuristics to build a more memorable brand

I don’t know about you but most of the time I make decisions about which brand to purchase I am completely unaware of…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How-to use status quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…


New report! Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


Tech trends that are reshaping retail in 2019

Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…


How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a fund that aims to exploit pricing inefficiencies in European…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


Nothing gives me Autumnal vibes like the sound of falling ‘chips’. Wait, what?

Last year KFC acted boldly to deal with what could have been a disastrous chicken…


Will you celebrate ‘Valen Heinz’ day with ketchup caviar?

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage the scarcity heuristic to make you buy more...and how regulators are hitting back

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development,…


Don't be blind to the power of social media influence

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


ITV go off brand...

As well as releasing a new look for their main branding, ITV have also done the same with their idents. But the…