Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to…


Retail sale message

Maximise your retail sale message with behavioural science

When was the last time you questioned your retail sale message or even your sale mechanic? As the ‘Golden quarter’…


How the Generation Effect makes you recall ads

The chances are, you remember this poster, part of a Cancer Research UK campaign that ran last year. But why do you…


We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think…


Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…


Pampers commits to making a change

After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing…


Breakfast Event with Richard Shotton

Our inaugural breakfast event gets rave reviews

Not content with a rebrand and a move to our new office in the last 3 months, we also decided to host our first…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


D&AD award-winning campaign texts from the trenches

WW1 letters inspire award-winning campaign

Cleverly executed and written, this D&AD award-winning campaign brought history closer to our lives, so it’s no…


Procrastination Bias

Procrastination Bias: The Behavioural Economics Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


Culture and Careers

We’ve changed our name!

We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Behavioural economics glossary: Making sense of the jargon

Behavioural economics attempts to understand the effect of individual psychological processes, including emotions,…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


The best brand Game of Thrones collaborations

Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Carlsberg campaign - Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


Behavioural Approach in Marketing

People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing…


How brand heuristics create a memorable brand

I don’t know about you but most of the time I make decisions about which brand to purchase I am completely unaware of…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How-to use the Status Quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…