Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to…


Christmas Ads review 2019 - The John Lewis Effect

The Christmas ad redefining The John Lewis Effect

Every year we patiently wait for the Christmas ads to drop, often readying ourselves for a rollercoaster of emotions!…


Retail sale message

Maximise your retail sale message with behavioural science

When was the last time you questioned your retail sale message or even your sale mechanic? As the ‘Golden quarter’…


How the Generation Effect makes you recall ads

The chances are, you remember this poster, part of a Cancer Research UK campaign that ran last year. But why do you…


We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think…


How to make Black Friday a retail success

5 tips for using behavioural science to achieve Black Friday retail success It’s that time of year again when…


Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…


Pampers commits to making a change

After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing…


Uncovering insights: what really works

The following quotation from David Ogilvy gets to the heart of the research issue and informs the way I’ve always…


Breakfast Event with Richard Shotton

Our inaugural breakfast event gets rave reviews

Not content with a rebrand and a move to our new office in the last 3 months, we also decided to host our first…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


D&AD award-winning campaign texts from the trenches

WW1 letters inspire award-winning campaign

Cleverly executed and written, this D&AD award-winning campaign brought history closer to our lives, so it’s no…


Procrastination Bias

Procrastination Bias: The Behavioural Economics Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Behavioural economics glossary: Making sense of the jargon

Behavioural economics attempts to understand the effect of individual psychological processes, including emotions,…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Behavioural Approach in Marketing

People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…