Our blog
Our behavioural science blog covers everything that’s going on across the marketing world. This is where we share all our thoughts, opinions and news.
How the Generation Effect makes you recall ads
The chances are, you remember this poster, part of a Cancer Research UK campaign that ran last year. But why do you recall it? Possibly partly due to…
10 Top tips for customer journey planning
Customer journey planning is a vital but daunting task. So here are my top tips for effectively mapping your customers’ journey. Please bear in…
The Behaviours Agency appointed by GreenThumb.
We’re delighted to have been appointed to develop the brand strategy for GreenThumb. With over 30 years’ experience and millions of treatments…
We’re all human: behavioural biases in B2B
I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think about all those “offer prices”…
How to make Black Friday a retail success
5 tips for using behavioural science to achieve Black Friday retail success It’s that time of year again when retailers start to gear up for Black…
Tapping into the psychology of pricing
Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of pricing can be used to influence…
A Day in the Life of An Agency
We were delighted to welcome Lucy from Loretto Grammar School to experience what day in the life of an agency is like at The Behaviours Agency.…
5 BATHROOM TRENDS MAKING A SPLASH
During our latest retail safari the team discovered 5 new bathroom retail trends to keep on your radar in 2019. TREND 1 – LANGUAGE…
The Behavioural Economics Series
The Behavioural Economics Series: Hot State Decision
High levels of emotion can impact the rational process of making a decision.People underestimate the influences of innate and exciting drives on…
The Behavioural Economics Series: Power of Free
As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of Predictably Irrational offered Lindt…
The Behavioural Economics series: Mental Accounting
As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our budgeting process. These…
The Behavioural Economics series: Representativeness
The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a superficial level. But by only…
The Behavioural Economics series: Loss Aversion
This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as much as the enjoyment of…
The Behavioural Economics series: Social Incentive
The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our general desire to be liked and…
The Behavioural Economics series: Goal Dilution
Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its purpose, the more effective we…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s no surprise that companies are…
The Behavioural Economics series: Anchoring
Our decisions are often steered by ‘anchors’ which give us a starting point to base our final decision on. The first piece of information we learn is…
The Behavioural Economics series: Value Perception
Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes into the products they buy, in…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And the messages that don’t cut…
The Behavioural Economics series: Restraint bias
As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in Chicago confirmed the power of…
The Behavioural Economics series: Status Quo
When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar. Things like our beliefs, previous…
Behavioural economics: A question of ethics
Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience, but when marketers apply…
The Behavioural Economics series: Decoy Effect
Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically priced third option that drives…
The Behavioural Economics series: Commitment: Personal Investment
The more involved people are in creating something, the better they feel about the end product! This can lead to self-constructed products being…
The Behavioural Economics Series: Reciprocity
In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And similarly, in response to hostile…
The Behavioural Economics Series: Priming Effect
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight, smell, sound or touch, we form an…
The Behavioural Economics Series: Scarcity heuristic
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a mental shortcut that places value…
The Behavioural Economics Series: Bizarreness Effect
Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the way we think as…
The Behavioural Economics Series: Norms
As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival. The pressure to conform socially…
The Behavioural Economics Series: Chunking
The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode and understand. Making an…
The Behavioural Economics Series: The Framing Effect
The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in a completely different way…
The Behavioural Economics Series: Commitment – the public pledge bias
We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The more people that know about our…
The Behavioural Economics Series: Authority bias
We listen to the word of experts and value their opinion over others, even to the point of investing in products they recommend. So much so, that…