Our blog
Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to think of ourselves as…
Carlsberg campaign – Beer is not created equal
Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more customers. A truly creative…
Awarded IPA CPD Gold Accreditation
We’re extremely proud to have been awarded the CPD’s top accreditation for outstanding professional development – Gold!Coming from our industry’s…
Authority in marketing: How to use it effectively
Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve all seen and likely fallen…
Bizarreness effect in marketing: How to use it effectively
Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and remarkable. Using bizarreness effect in…
Behavioural Approach in Marketing
People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing gives us an explanation as to…
How brand heuristics create a memorable brand
I don’t know about you but most of the time I make decisions about which brand to purchase I am completely unaware of the decision I am making. So…
The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then compare yourself to everyone…
The Behavioural Economics Series
The Behavioural Economics Series: Priming Effect
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight, smell, sound or touch, we form an…
The Behavioural Economics Series: Scarcity heuristic
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a mental shortcut that places value…
The Behavioural Economics Series: Bizarreness Effect
Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the way we think as…
The Behavioural Economics Series: Norms
As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival. The pressure to conform socially…
The Behavioural Economics Series: Chunking
The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode and understand. Making an…
The Behavioural Economics Series: The Framing Effect
The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in a completely different way…
The Behavioural Economics Series: Commitment – the public pledge bias
We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The more people that know about our…
The Behavioural Economics Series: Authority bias
We listen to the word of experts and value their opinion over others, even to the point of investing in products they recommend. So much so, that…