Our blog

Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to think of ourselves as…


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Carlsberg campaign – Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more customers. A truly creative…


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Gold Accreditation

Awarded IPA CPD Gold Accreditation

We’re extremely proud to have been awarded the CPD’s top accreditation for outstanding professional development – Gold!Coming from our industry’s…


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Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve all seen and likely fallen…


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Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and remarkable. Using bizarreness effect in…


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Behavioural Approach in Marketing

People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing gives us an explanation as to…


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How brand heuristics create a memorable brand

I don’t know about you but most of the time I make decisions about which brand to purchase I am completely unaware of the decision I am making. So…


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The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then compare yourself to everyone…


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The Behavioural Economics Series