The Behavioural Bias Series
Keats Heuristic: The Behavioural Bias Series
You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the Keats Heuristic.The Keats…
Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards than it does on those that might…
Behavioural science glossary: Making sense of the jargon
This behavioural science glossary attempts to understand the effect of individual psychological processes, including emotions, norms and habits on…
The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then compare yourself to everyone…
Humour effect: The Behavioural Bias Series
The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers boosts people’s memory. It works…
Power of Free: The Behavioural Bias Series
As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of Predictably Irrational offered Lindt…
Mental Accounting: The Behavioural Bias Series
As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our budgeting process. These…
Representativeness: The Behavioural Bias Series
The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a superficial level. But by only…
Social Incentive: The Behavioural Bias Series
The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our general desire to be liked and…
Goal Dilution: The Behavioural Bias Series
Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its purpose, the more effective we…
Behavioural Science Webinars
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