Our blog

Our behavioural science blog covers everything that’s going on across the marketing world. This is where we share all our thoughts, opinions and news.

How the Generation Effect makes you recall ads

The chances are, you remember this poster, part of a Cancer Research UK campaign that ran last year. But why do you recall it? Possibly partly due to…


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10 Top tips for customer journey planning

Customer journey planning is a vital but daunting task. So here are my top tips for effectively mapping your customers’ journey.  Please bear in…


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Greenthumb lawn treatment services

The Behaviours Agency appointed by GreenThumb.

We’re delighted to have been appointed to develop the brand strategy for GreenThumb. With over 30 years’ experience and millions of treatments…


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We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think about all those “offer prices”…


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How to make Black Friday a retail success

5 tips for using behavioural science to achieve Black Friday retail success It’s that time of year again when retailers start to gear up for Black…


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Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of pricing can be used to influence…


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A Day in the Life of An Agency

We were delighted to welcome Lucy from Loretto Grammar School to experience what day in the life of an agency is like at The Behaviours Agency.…


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5 BATHROOM TRENDS MAKING A SPLASH

During our latest retail safari the team discovered 5 new bathroom retail trends to keep on your radar in 2019. TREND 1 – LANGUAGE…


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The Behavioural Economics Series