Our blog
Our behavioural science blog covers everything that's going on across the marketing world. This is where we share all our thoughts, opinions and news.
Anchoring in marketing: How to use it effectively
Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information that we are intentionally or…
The best brand Game of Thrones collaborations
Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television, references and links to the show have…
Creativepool Annual 2019 Awards: A Creative Judge’s Insight
Our Creative Director, Dorina, tells us about the experience of being appointed to the judging panel for the Creativepool Annual 2019 Awards.It’s one…
How-to use hyperbolic discounting in marketing
Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show a preference for rewards that…
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to think of ourselves as…
Carlsberg campaign – Beer is not created equal
Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more customers. A truly creative…
Awarded IPA CPD Gold Accreditation
We’re extremely proud to have been awarded the CPD’s top accreditation for outstanding professional development – Gold!Coming from our industry’s…
Authority in marketing: How to use it effectively
Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve all seen and likely fallen…
The Behavioural Economics Series
The Behavioural Economics series: Commitment: Personal Investment
The more involved people are in creating something, the better they feel about the end product! This can lead to self-constructed products being…
The Behavioural Economics Series: Reciprocity
In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And similarly, in response to hostile…
The Behavioural Economics Series: Priming Effect
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight, smell, sound or touch, we form an…
The Behavioural Economics Series: Scarcity heuristic
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a mental shortcut that places value…
The Behavioural Economics Series: Bizarreness Effect
Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the way we think as…
The Behavioural Economics Series: Norms
As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival. The pressure to conform socially…
The Behavioural Economics Series: Chunking
The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode and understand. Making an…
The Behavioural Economics Series: The Framing Effect
The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in a completely different way…
The Behavioural Economics Series: Commitment – the public pledge bias
We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The more people that know about our…
The Behavioural Economics Series: Authority bias
We listen to the word of experts and value their opinion over others, even to the point of investing in products they recommend. So much so, that…