Solve big problems and test new ideas in just four days

Behavioural Design Sprint

What is a Behavioural Design Sprint?

Behavioural Design Sprint = Design Sprint + behavioural science

Based on the proven Design Sprint system created by Jake Knapp and his associates at Google Ventures, a Behavioural Design Sprint follows this proven approach that has enabled businesses like Uber, Slack and Lufthansa to create and test solutions like apps and homepage redesigns in just 4 days.

The same approach can also answer the marketing challenges faced by businesses, developing new products and services, improved experiences and ‘prototype’ communications assets such as email newsletters, print adverts and even TVC concepts. These can quickly be tested with a small audience for approval before putting the time and money behind developing final materials.

During a sprint you’ll work alongside behaviourally-led strategists, designers and writers who will who help uncover and understand the actions of your customers and then develop smarter, more effective solutions supercharged through the power of applied behavioural economics.

Top 10 reasons to use Behavioural Design Sprints

Affect customer behaviour change
Develop and test service solutions
Create & test new retail experiences
Create new habits with existing customers
Solve NPD problems
Testing a direct to consumer offer
Improve performance of digital touchpoints
Develop app and website concepts
Leverage disruptive technologies in your business
Enhance customer experience

The benefits to you

Faster

Experience a dramatically compressed time frame

Unite

Bring people and teams closer together through a shared goal

Co-create

Innovative and effective solutions created from having the right people in the room at the same time

Safer

Quickly test hypotheses and develop assets with proven feedback

Proven

Based on a tried and tested format developed by Google and trusted by companies like Nike, Uber and Red Bull

How our Behavioural Design Sprint works

Turning a challenge or opportunity into a solution in 4 days requires diligent focus and a regimented system. We use the tried and tested Google Sprint methodology to ensure we obtain the right inputs and outputs at every step. We augment this proven process with our own behavioural expertise and tools such as TM.BE, our proprietary model that identifies the current behaviours taking place in your sector. This allows us to clearly establish the change we need to create and the barriers that might stand in the way.

Here is an overview of how the 4 days play out.

The next steps

Once we have completed the Behavioural Design Sprint we will provide you with:

Clear answers to your critical questions

Behavioural insights and strategies included in our full write up

A tested prototype solution for your problem with any clear actions for future iterations

Asset handover (for in-house and existing agencies)

Additionally, if you want us to progress the recommendations you can continue to work with our behavioural experts, either through our iteration workshop or working in a partnership over the longer term.

Why choose The Behaviours Agency for your Sprints?

We’re experienced facilitators with behavioural science, business and marketing expertise
We’ve been running workshops for over 15 years for the likes of Nike, DWFF, Sharps, Silentnight, Aggregate Industries. Now using Google’s proven Design Sprint methodology
Our in-house behavioural-led designers are experienced in developing and optimising solutions through application of behavioural science
Our team are experienced, agnostic researchers that test prototypes and design solutions to ensure creation of fit for purpose solutions
We have developed behavioural models that identify the challenges and solutions that will affect consumer change for good