Solve big problems and test new ideas in just four days
Behavioural Design Sprint
What is a Behavioural Design Sprint?
Behavioural Design Sprint = Design Sprint + behavioural science
Based on the proven Design Sprint system created by Jake Knapp and his associates at Google Ventures, a Behavioural Design Sprint follows this proven approach that has enabled businesses like Uber, Slack and Lufthansa to create and test solutions like apps and homepage redesigns in just 4 days.
The same approach can also answer the marketing challenges faced by businesses, developing new products and services, improved experiences and ‘prototype’ communications assets such as email newsletters, print adverts and even TVC concepts. These can quickly be tested with a small audience for approval before putting the time and money behind developing final materials.
During a sprint you’ll work alongside behaviourally-led strategists, designers and writers who will who help uncover and understand the actions of your customers and then develop smarter, more effective solutions supercharged through the power of applied behavioural economics.
The benefits to you
Faster
Experience a dramatically compressed time frame
Unite
Bring people and teams closer together through a shared goal
Co-create
Innovative and effective solutions created from having the right people in the room at the same time
Safer
Quickly test hypotheses and develop assets with proven feedback
Proven
Based on a tried and tested format developed by Google and trusted by companies like Nike, Uber and Red Bull
How our Behavioural Design Sprint works
Turning a challenge or opportunity into a solution in 4 days requires diligent focus and a regimented system. We use the tried and tested Google Sprint methodology to ensure we obtain the right inputs and outputs at every step. We augment this proven process with our own behavioural expertise and tools such as TM.BE, our proprietary model that identifies the current behaviours taking place in your sector. This allows us to clearly establish the change we need to create and the barriers that might stand in the way.
Here is an overview of how the 4 days play out.
The next steps
Once we have completed the Behavioural Design Sprint we will provide you with:
Clear answers to your critical questions
Behavioural insights and strategies included in our full write up
A tested prototype solution for your problem with any clear actions for future iterations
Asset handover (for in-house and existing agencies)
Additionally, if you want us to progress the recommendations you can continue to work with our behavioural experts, either through our iteration workshop or working in a partnership over the longer term.
Why choose The Behaviours Agency for your Sprints?
- We’re experienced facilitators with behavioural science, business and marketing expertise
- We’ve been running workshops for over 15 years for the likes of Nike, DWFF, Sharps, Silentnight, Aggregate Industries. Now using Google’s proven Design Sprint methodology
- Our in-house behavioural-led designers are experienced in developing and optimising solutions through application of behavioural science
- Our team are experienced, agnostic researchers that test prototypes and design solutions to ensure creation of fit for purpose solutions
- We have developed behavioural models that identify the challenges and solutions that will affect consumer change for good
Some of the biases and heuristics we will be leveraging
We are influenced by cues that work subconsciously.
How something is framed e.g. described, affects perception of value.
Something we perceive to be scarce is felt to have greater value.
We respond in kind to even the smallest act or generosity or altruism.
We don’t like to ‘do the maths’, make it easy for us, short cuts.
Things that are bizarre or out of context stand out and are more memorable.
An irrational trust in the judgement of experts.
Complex tasks are more appealing when ‘chunked’ into manageable pieces.
Using stereotyping to provide mental shortcuts – e.g. colour.
The more committed we are in creating something the better we feel about it.