Status Quo: The Behavioural Bias Series
We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…
Can furniture & homeware retailers engage shoppers post-lockdown?
What should home retailers do to engage shoppers & boost sales in the new normal? ‘Stay at home’, part of the…
Starting a new job in Lockdown
What's starting a new job in lockdown like? “It must be so tough starting a new job during a pandemic?”, <insert…
How can fashion retailers engage shoppers post-lockdown?
How can fashion retailers engage shoppers post-lockdown? How fashion retailers can jump-start in-store footfall in a…
How can sports retailers engage shoppers post-lockdown?
How can sports retailers engage with their customers post-lockdown? Recommendations for sports retailers to navigate a…
How retailers can adapt to shopper behaviour post lock-down
How shopper behaviour might change post-lockdown Shopper behaviours, insight and impact on British retailers as…
Why do we fall in love with brands?
Why do we fall in love with brands? Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and…