Say hello to Tamsin Scott

Head of Marketing


During her illustration degree at Edinburgh College of Art and École nationale supérieure des Arts Décoratifs in Paris, Tamsin co-founded an eco-fashion brand and from there discovered her passion for marketing. She went on to complete an MA Advertising and Marketing at the University of Leeds Business School. Six years later, she’s has worked in marketing roles in the UK and France, predominantly in tech startups. She is hugely passionate about behavioural science.

TAMSIN’S FAVOURITE BRAND:
“I admire how low-profile luxury brand Goyard has leveraged scarcity to create a sense of elusiveness. For the most part they entirely refuse to initiate marketing campaigns or speak to the media. Always on brand, they make sure their in-store experience exudes that inimitable Parisian haughtiness.”

TAMSIN’S FAVOURITE RETAILER:
“Our Creative Director, Dorina, recently introduced me to Danish retail chain, Søstrene Grene. I’m a big fan of Scandinavian design and like how the brand successfully brings “hygge” to everyday life.”

TAMSIN’S FAVOURITE BEHAVIOURAL THEORY IS…
“Behavioural science is such a fascinating subject it’s difficult to pick just one favourite. As a marketer, I find choice architecture, and the mechanisms we can use to influence consumer decision making such as defaults, framing or decoy options, very interesting.”

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