Say hello to Kate

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Janey has 3 years experience in Marketing and 4 years in Advertising as an account handler including Cheetham Bell JWT, where she worked on Siemens, Jersey Telecom, Soreen & Joseph Holt. Janey’s experience ranges from developing marketing strategies, advertising campaigns, brand development and digital activation.

KATE’S FAVOURITE BRAND:
“I would probably have to say Lego!  I have two young boys and my house is literally wall to wall with the stuff!  Its a go to for birthdays because there is always something new and current, it never gets outdated!  Lego are all about longevity, they have survived and beaten a fall in profit by reinventing themselves, diversifying their offering to market and being more inclusive.  They are a brand which is incredibly engaging with its audience, capturing the interest of both adults and children, this attention to their market has literally paid dividends!”

KATE’S FAVOURITE RETAILER:
“Probably Next, I can get everything I need for my family from one place, in-store or online, the products are good quality and good value, whats not to love?  The website is easy to navigate, ordering and delivery a piece of cake and if I don’t like what I’ve ordered its easy to return.  Next is a staple in our household, particularly now as they continue to add new brands under their umbrella.”

KATE’S FAVOURITE BEHAVIOURAL THEORY IS…
Bizarreness effect – if it’s out of the ordinary its more memorable, well for me it is anyway!  The Cadbury drumming gorilla, Tango man, taste the rainbow, The Judderman….yep the more bizarre the better!”

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