Say hello to Emma Gray

Account Manager


With 3 years experience in agency-side marketing, Emma has joined The Behaviours Agency to get a taste for behavioural science. 

Having previously been responsible for content marketing for a number of clients, ranging from SMEs to multinational corporations including Michelin and Leica Geosystems, she’s coming to us with the ability to deliver socially savvy strategies, dream up big campaign ideas and craft content that hits the mark.

EMMA’S FAVOURITE BRAND:

Vivobarefoot: They are seriously disrupting the market with minimalist design and tough soles. As a relatively new brand they’re working hard to carve out space for themselves in the industry. 

Vivo is hot on R&D, and as the brand is underpinned by sustainability, they innovate relentlessly to develop eco-materials which can replace plastics. Their latest invention? A midsole made from algae, not only does it prevent plastic use, the biomass actually cleans and restores the environment when it’s harvested. Impressive.

EMMA’S FAVOURITE RETAILER:

M&S (Foodhall): Because who doesn’t love M&S?! They’re unrivalled. M&S has nailed their brand positioning as retailers of high quality food at a reasonable price. You can go in for a Friday night treat tea, or weekday lunch, and one thing’s for sure–you won’t be disappointed. It’s a shame they’ve missed the mark on the department store side of the business, but their food halls might provide a saving grace for the brand.

EMMA’S FAVOURITE BEHAVIOURAL THEORY IS…

Scarcity. I’m a sucker for limited supply. As soon as something isn’t easily obtainable, I must have it. 

Remember when Greggs released the vegan sausage roll? I’m not even vegan and searched desperately for 6 weeks to find one with no luck. Eventually, I managed to sample one and rated it as bang-average, but appreciated the menu expansion all the same. Greggs, on the other hand, cashed in on the plant-based pastry and noticed a huge hike in profits.   

Was it the rise of veganism or scarcity playing the biggest role here? I’d go with the latter.

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