Say hello to Ellen

Creative Copywriter


Armed with a first class degree and a D&AD Wood Pencil, Ellen did the placement round at the likes of TBWA Manchester, JWT Cheetham Bell and HOME.

Fast forward to today and she’s spent five years in adland working on a truck-load of successful, fully-integrated campaign ideas across the UK and Australia. 

Plus branding, tone of voice, TV, radio, video, paid and organic social, blogs, email, web, SEO, print and press releases.

ELLEN’S FAVOURITE BRAND:
”Get ready for the copywriter cliche: it’s got to be Oatly. With their irresistible tone of voice, quirky packaging and ballsy brand campaigns they’re totally smashing it. Not to mention their products are absolutely delicious.”

ELLEN’S FAVOURITE RETAILER:
”Home Sense. It’s a bargain shopper’s heaven with gorgeous homeware and teeny price tags. I head straight to the gardening section and lose all track of time.”

ELLEN’S FAVOURITE BEHAVIOURAL THEORY IS…
”As a copywriter it’s my job to put it as simply as possible. So, anything that helps that along is a bonus. Things like ‘chunking’ information, designing the path of least resistance for customers and being ruthless with the amount of choices are great behavioural marketing tools.

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