Say hello to David

Board Advisor and Digital Consultant


Having worked in the agency sector for over 25 years David has a wealth of experience across agencies of all shapes, sizes and colours. He’s had board level experience at major digital and integrated agencies including McCann Erickson, twentysix, BJL and latterly Branded3 where he was Managing Director. In these senior roles he’s been responsible for strategic development as well as operational effectiveness and profitability; not to mention developing and implementing digital strategies for brands such as UPS, HSBC, American Airlines, Inchcape Motor Group, Bentley Motors and Procter & Gamble at both national and international levels.

DAVID’S FAVOURITE BRAND:
“Castore – a new, up and coming premium sportswear brand. For me it is proof that truly great brands can only be built on great products – all their products are beautifully designed, made with high quality material and manufactured to highly exacting standards.And they fit and perform brilliantly.”

DAVID’S FAVOURITE RETAILER:
“Apple – a powerful in-store experience, great product mix, highly trained and capable staff with a great use of technology. And let’s not forget their ecommerce offering, great presentation and user experience with loads of help and support around the purchase decision.”

DAVID’S FAVOURITE BEHAVIOURAL THEORY IS…
“The bizarreness effect – simply because it allows for some genuine exploration around creative ideas. What’s not to like about that?”

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