Our 2022 Happiness Commitments

If you want to stick to doing something “say it out loud so everyone can hear.” Behavioural science tells us that committing to something publicly drives a higher chance of you actually sticking to it. It’s simply part of our human nature to not want to be seen to fail with something we’ve made ourselves publicly accountable for.
(You can read more on the commitment bias here)

With this in mind we’re launching our 2022 Happiness Commitments. They’re more than flaky resolutions, and not to mention more rewarding,  they’re personal and work commitments that will bring happiness to our team and clients throughout the year.

Here are our 2022 Happiness Commitments:

Keep up the good vibes

Make sure our team has all the resources that need to have a happy workday every day. And deliver ‘Office Vibe’ scores above 8.5

Add value every month

We will give our clients added-value insights and ideas every month. Helping to maintain our NPS score of 60.

Create preference at every opportunity

Delivering proven preference for our client’s brands, products or services, at every opportunity we have.

Do our bit to make a difference

Link our team health and wellbeing activities to how we can support charities close to our hearts. Fundraising, volunteering etc.

Inspire through creativity

Inspire others by sharing creative work that makes us happy and proud every single day.


Sue & Dorina

Our Personal Commitments

 Charlotte: Listen to more podcasts and climb 30 Wainwrights

Keyleigh: “Prioritise my mental and physical wellbeing”

Mark Griffiths – Head of Studio

Mark: “Reduce amount of time spent on my phone”


Janey: “Do an epic physical challenge (that i’ll regret doing at the time)”

James: “Read more work related books and to spend more quality time with my kids”

Nat: ”To print some high quality 3D prints including attempting a Mandalorian helmet

Sue Benson

Sue: “To run a 10K in under an hour”

Kate: “Going on more adventures with the kids and completing my first ever 10km race”

Dorina D'Ambrosio

Dorina: More ‘me’ time for walking and travelling”

Harry: To keep on keeping on”

Steve Brunt Planning Director

Steve: Read forty books and write one

Phil Monks - Deputy Creative Director at The Behaviours Agency

Phil: “Cut down on the coffee (a bit!) and go on more adventures”