How social media impacts shopper decision-making

A plethora of social media platforms has given consumers new ways to shop. So much so, that shoppers are now frequently…


5 retail trends to unlock shopper potential

Our MD Sue Benson shares her top 5 retail trends and ideas that inspire new ways to unlock shopper potential – how to…


Fortune favours the brave in the future of retail?

The Retail Conference 2015 shared its ‘future of retail’ with well-trodden trends proving successful for those brave…


Using research to sell - told through Sharps brand campaign

Sharps brand campaign drove record appointments and double-digit growth. The catalyst was research that turned how…


How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top…